Engaged Couples Tell Us How Many Wedding Pros They Hired Within 3 weeks of Bridal Show

Engaged Couples were Surveyed after the recent Bridal Spectacular at The Rio to see what kind of purchasing decisions they had made.

  • 55% had not made the final decision as of yet of who they would hire
  • 12.7 % had already hired 1 wedding pro
  • 11.11% had already hired 2 wedding pros
  • 3.17% had hired 3 wedding pros
  • 4.76% had hired 4 or more wedding pros
  • 4.76% told us they had appointments coming and listed some specific vendors they were hiring.

What other forms of advertising can give this kind of immediate results?  This is only 3 weeks after the show, many more purchasing decisions will be made as weeks go by. If you do your follow up, you can increase your chances that these couples will decide to hire you. Face to face with these couples has helped them focus on what they need and who they think they will hire.  Follow up can cement those decisions.

As the show producer, I got to be the fly on the wall as the couples passed in the hall and I heard so many excited couples talking about why they preferred one vendor over another. They talked about how helpful you were or how they liked your personality.

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The one common dissapointment they expressed is they did not find many “show specials”.   No one wants you to discount the value of your product or service, but adding a bonus incentive as a “show special” and having a prominent sign to feature it will attract their attention.

Examples:

Book us at the show and we will add a 16 x 20 image of your favorite photo after the wedding.

Book your wedding cake with us and we will add a dessert station of chocolate covered strawberries.

The possibilities are endless,  so next show I hope to hear as the brides walk through the hall…..”I can’t believe all the special deals they are offering!!!!”

Book your space in the July 20 & 21 Bridal Spectacular now!

Engaged Couple Survey Answers

What works today for Reaching Brides, Grooms and Engaged Couples?

Advertising Media That Worked 20 Years Ago Won’t Work Today, But There Are Some ways That Still Work To Reach Our Niche Market

Twenty years ago if you wanted to advertise to any segment you ran ads in the newspaper, had a yellow page ad and if you had the budget you promoted your company on radio and television! The internet was just getting started, Bridal Magazine and bridal shows were building their popularity.

Fast forward twenty years newspapers no longer reach the age groups that are getting married, yellow pages have been replaced by internet searches, radio has mostly been replaced by Spotify and Pandora and television media is either too expensive or simply not relevant to the generations that use Netflix to watch movies instead of network TV.

Yes engaged couples can search for their wedding professionals on the internet, but they don’t want to make final decisions until they have also met with you and seen your company name in other places too.  That is why bridal shows, wedding expos and bridal magazines are still high on the list of how couples will determine who they want to do business with.

Have you found your business slowing down? Think back to what used to work for you. Did you make the decision some time back to put all your cards in the internet?  If that is working for you great, but things will continue to change and today’s couples want an experience. They are still reaching both local wedding magazines and national magazines to get their ideas and look for wedding resources to confirm what they see online. It is the rare couple that will decide to hire you just because of your great reviews online. Bridal shows have stood the test of time because the interaction they provide between you and your prospective clients is vital to them making decisions.

Will any bridal show do?  How about any local magazine?  The new kid on the block might be fine and then again they might not. If they have never done a show before in Las Vegas, they may not know how much they have to spend to reach the maximum amount of couples you need to be successful.

Bridal Spectacular has been producing  bridal shows since 1991. There is no other wedding show in Las Vegas like the Bridal spectacular . Our pulse has been beating for 27 years and has the wisdom and experience to stand the test of time
Hailed as the leading bridal shows in the Nevada, Bridal Spectacular is not your typical bridal show! We have been honored with 10 international awards including Best Fashion Show and Best Advertising Promotions. No other bridal show offers as many options, inspiration and style as The Bridal Spectacular for you and the bride!

We invite you to join us for our upcoming shows at brand new and exciting venues!  The Rio All-Suite Hotel for the January 20 & 21 show and the South Hall facing Swenson at the Las Vegas convention Center July 20 & 21, 2018. Visit our Website advertising page to request more info.  Spectacular Bride Magazine, our annual publication with Quarterly issues goes to print again Jan 1 and will be available at the January show.  Deadline to join us with your print ad is December 20.

We look forward to your call at 702-368-0088

 

 

Preparing Your Bridal Show Team for Sales at the Show and After!

One of the mistakes exhibitors at a bridal show often make is to not prepare their staff to insure you get the ROI you want.  Here are some tips to help increase your level of success.

Prepare Your Team

Once couples arrive at your booth, you want to ensure you have the best team onsite to promote your company and answer questions. Keep the following in mind to prepare your team:

  • Arrive early and dress professionally.
  • Allow more time than you think you need for your booth set-up.
  • Give yourself time before the show begins to network with the other exhibitors so you can refer attendees back-and-forth.
  • Have enough employees on-hand so you are able to speak to as many brides as possible.
  • Give your employees regular breaks so they don’t burn out. Also be sure to wear comfortable shoes.
  • Don’t hide in your booth or behind the tables! Stand (not sit) near the aisle to gain more foot traffic and appear more welcoming.
  • Consider holding a contest to reward the employees who bring the most qualified leads.
  • DO NOT start breaking down your booth until the show is over! If you start breaking down early, you will miss out on potential sales from  the couples  who arrived late and stay until the very end.
  • Make sure they understand this is not a vacation, they can have fun with the couples, but not stand around and talk to other staff members and ignore the attendees.
  • Have a follow up plan that includes how to collect hot leads at the show so you can follow up on them immediately and then a plan to follow up on the show lead list.
  • See you at the show!

Upcoming Las Vegas Bridal Spectacular Events:

Veils & Vino at Cashman Center August 18 & 19, 2017

Bridal Spectacular at The Rio Hotel & Casino  January 20 & 21, 2018

Bridal Spectacular Veils & Vino  Coming July of 2018 TBA

Call 702-368-0088 for more information.