Don’t get caught when the catch up season is over without new business! It’s time to start marketing again.
This too shall pass, working all the weddings Covid caused to be postponed has the wedding industry crazy busy. If your business survived the dead time, now is the time to start promoting again, no matter how busy you are right now.
Bridal shows were also put on pause during the pandemic, but they are now getting back in gear and the engaged couples can’t wait to attend. Unless you have decided to close your business, this is no time to rest on your laurels. Counting on your referral network has also changed. Venues are looking for new people to recommend, they need options to give their brides. By being at the bridal expos they attend in, you keep your name and business forefront on their minds.
Check out your local bridal shows and don’t get scammed by upstart shows that promise you the world and give you very little! Now is the time to support them as they recover from a year or more of inability to hold an event. Being at a bridal show is a great way to not only meet the brides but to network with your fellow vendors and venues.
The next Bridal Spectacular wedding expo in Las Vegas is January 21 & 22, 2022 at The All-Suite Rio Hotel. Join us, you won’t be sorry.
In a world that has gone all digital reaching engaged couples is harder than ever
Digital marketing vs face to face marketing
It’s easy to fall into the habit of marketing only through digital means, but In our modern techie world there are still many reasons why face to face communication will improve your marketing goals. Meeting couples at a bridal show will help you in these areas:
1. You can read their body language
According to research, more than 90% of human communication consists of BODY LANGUAGE. When you see the way that the person you are talking to reacts, you are able to better understand how they are feeling. It will shorten the time it takes to reach a sales opportunity when you can truly tell weather they are interested in what you have to offer or not by reading facial and body cues.
2. builds relationships faster
Meeting engaged couples face to face provides a feel of friendliness which makes the couple more comfortable with you and increases the chance that they will want to do business with you. Using text messages, social media, emails or phone calls won’t the opportunity to build that “I know you and want to work with you feeling”
3. shows that you value the other person and increases trust
When you actually meet the other person and show them through your expressions that you are listening and you care about what they are saying, you will show them that you value them as a person. It makes them feel that what they have to say is important and being heard. If you show that you are genuinely interested in what they want, they begin to have a feeling of trust that you can provide them with the wedding product or service that they are wanting.
4. increases your credibility
When a couple meets you at a bridal show along with other wedding pros and even competitors it increases your credibility in their valuations of your business. The fact that you made an investment in meeting them and helping them to make final decisions will register with them in a positive way. The impressions you make on them at the show will impact their purchases for the wedding.
5. increases efficiency and avoids the miscommunication that can happen in print
Is you product self explanatory in a few written words? Or is it best explained so there is no confusion? If what you do is an important part of the wedding and it can’t be explained in a few words, then you need face to face time to get across what you can do for them. One face to face meeting at a bridal show can save a lot of time down the road trying to sell your services.
Example of a Follow up Phone Call: “Hi Suzie, it was so great chatting with you at the Bridal Spectacular about your fall wedding. I loved the ideas we discussed and am excited to meet with you again and get them rolling or if you feel we got it all settled at the show I can simply email you the contract and we can get those dates held for you”
See how that meeting at the show has already moved you to the getting the sale closed opportunity?
Bridal shows are the best way to build your client base!
All bridal shows are not created equal!
When choosing a bridal show to participate in buyer beware:
Check Better Business Reviews
Ask other wedding pros which are the best shows to be in
How long have they been doing shows in your area?
If new take the number of attendees they are promising with a grain of salt – compare to what long term shows are getting which is closer to reality
If they are giving multi-show discounts make sure you are not signing long term auto renewals that you won’t be able to get out of.
Make sure you read and re-read your contract and know what is included – tables? chairs? electricity?
If they don’t charge engaged couples to attend, what quality of client will you get? How many actually show up?
Do your homework!
Las Vegas’ original bridal show The Bridal Spectacular is now being held at The Rio Hotel & Casino. If its someplace else it is not us! Call 702-368-0088 for more information. Now booking our next show.