Engaged Couples Tell Us How Many Wedding Pros They Hired Within 3 weeks of Bridal Show


Engaged Couples were Surveyed after the recent Bridal Spectacular at The Rio to see what kind of purchasing decisions they had made.

  • 55% had not made the final decision as of yet of who they would hire
  • 12.7 % had already hired 1 wedding pro
  • 11.11% had already hired 2 wedding pros
  • 3.17% had hired 3 wedding pros
  • 4.76% had hired 4 or more wedding pros
  • 4.76% told us they had appointments coming and listed some specific vendors they were hiring.

What other forms of advertising can give this kind of immediate results?  This is only 3 weeks after the show, many more purchasing decisions will be made as weeks go by. If you do your follow up, you can increase your chances that these couples will decide to hire you. Face to face with these couples has helped them focus on what they need and who they think they will hire.  Follow up can cement those decisions.

As the show producer, I got to be the fly on the wall as the couples passed in the hall and I heard so many excited couples talking about why they preferred one vendor over another. They talked about how helpful you were or how they liked your personality.

BSretargeting300x250July18

The one common dissapointment they expressed is they did not find many “show specials”.   No one wants you to discount the value of your product or service, but adding a bonus incentive as a “show special” and having a prominent sign to feature it will attract their attention.

Examples:

Book us at the show and we will add a 16 x 20 image of your favorite photo after the wedding.

Book your wedding cake with us and we will add a dessert station of chocolate covered strawberries.

The possibilities are endless,  so next show I hope to hear as the brides walk through the hall…..”I can’t believe all the special deals they are offering!!!!”

Book your space in the July 20 & 21 Bridal Spectacular now!

Engaged Couple Survey Answers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s