Category Archives: Bridal Shows

Be Careful Which Bridal Shows You Choose

Bridal shows are the best way to build your client base!

All bridal shows are not created equal!

When choosing a bridal show to participate in buyer beware:

  • Check Better Business Reviews
  • Ask other wedding pros which are the best shows to be in
  • How long have they been doing shows in your area?
  • If new take the number of attendees they are promising with a grain of salt – compare to what long term shows are getting which is closer to reality
  • If they are giving multi-show discounts make sure you are not signing long term auto renewals that you won’t be able to get out of.
  • Make sure you read and re-read your contract and know what is included – tables? chairs? electricity?
  • If they don’t charge engaged couples to attend, what quality of client will you get?  How many actually show up?
  • Do your homework!

Las Vegas’ original bridal show The Bridal Spectacular is now being held at The Rio Hotel & Casino. If its someplace else it is not us!  Call 702-368-0088 for more information.  Now booking our next show.

 

Educational Videos to Help Your Prepare for Your Next Bridal or Wedding Expo

Preparation for being in a bridal expo is vital to your success and ROI!

We highly recommend this series of videos created by Marc McIntosh and We Speak Weddings. Marc McIntosh is a successful wedding show producer and popular speaker at Wedding MBA each year.  As a member of this group, we are able to share these videos with you to help you not only understand why you should be in a bridal show, but how to do a better job at the show in securing leads and following up with them as well as some general marketing tips.

We are posting one of the videos here, but make sure you go to the website and view them all!  WeSpeakWeddingMarketing.com

Check out our next bridal event coming up soon!  BridalSpectacular.com

 

What are you doing to prepare for your next bridal show or wedding expo?

Summer and Fall bridal expo season is just around the corner. What are you doing to prepare?  Just showing up with no forethought to what you will do in your booth or setting goals for how your will collect and follow up with leads is a sure way to fail.

From time to time we hear comments like “I only got 3 weddings from the last show, I’m not sure its working for me”.  3 weddings might be a great result for one company and not so great for another. What was your revenue from those 3 weddings and what was the cost of the show? How many more weddings will you get in the future from friends of those 3 weddings? Did you follow up on all your leads?

Bottom line the ultimate responsible person for success at a bridal show is YOU!  The show producers job is to bring in the brides.  Read through some of the tips below to see how you can improve your performance at the next show you are in.  Ask yourself, would you rather not meet the couples walking through that show? Would you rather stay home when your competition is there?

The 2017 Bridal Spectacular “Veils & Vino” Bridal Show is just around the corner where more than 700 engaged couples will be looking to meet the wedding professionals and services they need for their wedding.

Before the Show

You still have plenty of time to connect with brides before the show begins. Consider utilizing pre-show promotions to help drive brides directly to your booth, such as:

  • Send out a pre-show email blast or postcard and ask brides to stop by to see you. You can also email personal invites with a special message or promotion you will be running during the show.
  • Share the Bridal Spectacular show schedule on your website and social media sites with a link to sign-up for a one-on-one consultation.
  • Post announcements on your social media channels asking your followers to visit you at the show. You can also run a social media contest or provide an exclusive social media offer for those who stop by. Use #BridalSpectacular2017 and #WedPro2017 to save your couples $5 off admission.
  • Offer brides a special gift or discount if they come visit your booth.
  • Remember to include your booth number on all your pre-show communications, including emails, direct mail, ads, social media and your website.

Make Your Booth Stand Out

Having a great looking booth with branded signage and handouts is fundamental to help you look professional and standout to brides. Be sure to create and order any booth materials well in advance, including banners, business cards, brochures/handouts, signage, as well as a way to track your booth visitors.

To make it even easier for our exhibitors, Bridal Spectacular has teamed up with local advertising agency, Up All Day Creative Solutions, to provide you with an exclusive discount for custom designed marketing materials to help you get the most out of your show experience. To learn more, please click here.

Watch for our next post to share ideas on Preparing your team, Sales at the show and Post Show Follow up