In a world that has gone all digital reaching engaged couples is harder than ever
Digital marketing vs face to face marketing
It’s easy to fall into the habit of marketing only through digital means, but In our modern techie world there are still many reasons why face to face communication will improve your marketing goals. Meeting couples at a bridal show will help you in these areas:
1. You can read their body language
According to research, more than 90% of human communication consists of BODY LANGUAGE. When you see the way that the person you are talking to reacts, you are able to better understand how they are feeling. It will shorten the time it takes to reach a sales opportunity when you can truly tell weather they are interested in what you have to offer or not by reading facial and body cues.
2. builds relationships faster
Meeting engaged couples face to face provides a feel of friendliness which makes the couple more comfortable with you and increases the chance that they will want to do business with you. Using text messages, social media, emails or phone calls won’t the opportunity to build that “I know you and want to work with you feeling”
3. shows that you value the other person and increases trust
When you actually meet the other person and show them through your expressions that you are listening and you care about what they are saying, you will show them that you value them as a person. It makes them feel that what they have to say is important and being heard. If you show that you are genuinely interested in what they want, they begin to have a feeling of trust that you can provide them with the wedding product or service that they are wanting.
4. increases your credibility
When a couple meets you at a bridal show along with other wedding pros and even competitors it increases your credibility in their valuations of your business. The fact that you made an investment in meeting them and helping them to make final decisions will register with them in a positive way. The impressions you make on them at the show will impact their purchases for the wedding.
5. increases efficiency and avoids the miscommunication that can happen in print
Is you product self explanatory in a few written words? Or is it best explained so there is no confusion? If what you do is an important part of the wedding and it can’t be explained in a few words, then you need face to face time to get across what you can do for them. One face to face meeting at a bridal show can save a lot of time down the road trying to sell your services.
Example of a Follow up Phone Call: “Hi Suzie, it was so great chatting with you at the Bridal Spectacular about your fall wedding. I loved the ideas we discussed and am excited to meet with you again and get them rolling or if you feel we got it all settled at the show I can simply email you the contract and we can get those dates held for you”
See how that meeting at the show has already moved you to the getting the sale closed opportunity?
join us at our next event or check out our website for a bridal show in your area BRIDALSPECTACULAR.COM