Category Archives: Article of the Week

Best marketing articles of the week.

Educational Videos to Help Your Prepare for Your Next Bridal or Wedding Expo

Preparation for being in a bridal expo is vital to your success and ROI!

We highly recommend this series of videos created by Marc McIntosh and We Speak Weddings. Marc McIntosh is a successful wedding show producer and popular speaker at Wedding MBA each year.  As a member of this group, we are able to share these videos with you to help you not only understand why you should be in a bridal show, but how to do a better job at the show in securing leads and following up with them as well as some general marketing tips.

We are posting one of the videos here, but make sure you go to the website and view them all!  WeSpeakWeddingMarketing.com

Check out our next bridal event coming up soon!  BridalSpectacular.com

 

What works today for Reaching Brides, Grooms and Engaged Couples?

Advertising Media That Worked 20 Years Ago Won’t Work Today, But There Are Some ways That Still Work To Reach Our Niche Market

Twenty years ago if you wanted to advertise to any segment you ran ads in the newspaper, had a yellow page ad and if you had the budget you promoted your company on radio and television! The internet was just getting started, Bridal Magazine and bridal shows were building their popularity.

Fast forward twenty years newspapers no longer reach the age groups that are getting married, yellow pages have been replaced by internet searches, radio has mostly been replaced by Spotify and Pandora and television media is either too expensive or simply not relevant to the generations that use Netflix to watch movies instead of network TV.

Yes engaged couples can search for their wedding professionals on the internet, but they don’t want to make final decisions until they have also met with you and seen your company name in other places too.  That is why bridal shows, wedding expos and bridal magazines are still high on the list of how couples will determine who they want to do business with.

Have you found your business slowing down? Think back to what used to work for you. Did you make the decision some time back to put all your cards in the internet?  If that is working for you great, but things will continue to change and today’s couples want an experience. They are still reaching both local wedding magazines and national magazines to get their ideas and look for wedding resources to confirm what they see online. It is the rare couple that will decide to hire you just because of your great reviews online. Bridal shows have stood the test of time because the interaction they provide between you and your prospective clients is vital to them making decisions.

Will any bridal show do?  How about any local magazine?  The new kid on the block might be fine and then again they might not. If they have never done a show before in Las Vegas, they may not know how much they have to spend to reach the maximum amount of couples you need to be successful.

Bridal Spectacular has been producing  bridal shows since 1991. There is no other wedding show in Las Vegas like the Bridal spectacular . Our pulse has been beating for 27 years and has the wisdom and experience to stand the test of time
Hailed as the leading bridal shows in the Nevada, Bridal Spectacular is not your typical bridal show! We have been honored with 10 international awards including Best Fashion Show and Best Advertising Promotions. No other bridal show offers as many options, inspiration and style as The Bridal Spectacular for you and the bride!

We invite you to join us for our upcoming shows at brand new and exciting venues!  The Rio All-Suite Hotel for the January 20 & 21 show and the South Hall facing Swenson at the Las Vegas convention Center July 20 & 21, 2018. Visit our Website advertising page to request more info.  Spectacular Bride Magazine, our annual publication with Quarterly issues goes to print again Jan 1 and will be available at the January show.  Deadline to join us with your print ad is December 20.

We look forward to your call at 702-368-0088

 

 

What are you doing to prepare for your next bridal show or wedding expo?

Summer and Fall bridal expo season is just around the corner. What are you doing to prepare?  Just showing up with no forethought to what you will do in your booth or setting goals for how your will collect and follow up with leads is a sure way to fail.

From time to time we hear comments like “I only got 3 weddings from the last show, I’m not sure its working for me”.  3 weddings might be a great result for one company and not so great for another. What was your revenue from those 3 weddings and what was the cost of the show? How many more weddings will you get in the future from friends of those 3 weddings? Did you follow up on all your leads?

Bottom line the ultimate responsible person for success at a bridal show is YOU!  The show producers job is to bring in the brides.  Read through some of the tips below to see how you can improve your performance at the next show you are in.  Ask yourself, would you rather not meet the couples walking through that show? Would you rather stay home when your competition is there?

The 2017 Bridal Spectacular “Veils & Vino” Bridal Show is just around the corner where more than 700 engaged couples will be looking to meet the wedding professionals and services they need for their wedding.

Before the Show

You still have plenty of time to connect with brides before the show begins. Consider utilizing pre-show promotions to help drive brides directly to your booth, such as:

  • Send out a pre-show email blast or postcard and ask brides to stop by to see you. You can also email personal invites with a special message or promotion you will be running during the show.
  • Share the Bridal Spectacular show schedule on your website and social media sites with a link to sign-up for a one-on-one consultation.
  • Post announcements on your social media channels asking your followers to visit you at the show. You can also run a social media contest or provide an exclusive social media offer for those who stop by. Use #BridalSpectacular2017 and #WedPro2017 to save your couples $5 off admission.
  • Offer brides a special gift or discount if they come visit your booth.
  • Remember to include your booth number on all your pre-show communications, including emails, direct mail, ads, social media and your website.

Make Your Booth Stand Out

Having a great looking booth with branded signage and handouts is fundamental to help you look professional and standout to brides. Be sure to create and order any booth materials well in advance, including banners, business cards, brochures/handouts, signage, as well as a way to track your booth visitors.

To make it even easier for our exhibitors, Bridal Spectacular has teamed up with local advertising agency, Up All Day Creative Solutions, to provide you with an exclusive discount for custom designed marketing materials to help you get the most out of your show experience. To learn more, please click here.

Watch for our next post to share ideas on Preparing your team, Sales at the show and Post Show Follow up