Category Archives: Article of the Week

Best marketing articles of the week.

Be Careful Which Bridal Shows You Choose

Bridal shows are the best way to build your client base!

All bridal shows are not created equal!

When choosing a bridal show to participate in buyer beware:

  • Check Better Business Reviews
  • Ask other wedding pros which are the best shows to be in
  • How long have they been doing shows in your area?
  • If new take the number of attendees they are promising with a grain of salt – compare to what long term shows are getting which is closer to reality
  • If they are giving multi-show discounts make sure you are not signing long term auto renewals that you won’t be able to get out of.
  • Make sure you read and re-read your contract and know what is included – tables? chairs? electricity?
  • If they don’t charge engaged couples to attend, what quality of client will you get?  How many actually show up?
  • Do your homework!

Las Vegas’ original bridal show The Bridal Spectacular is now being held at The Rio Hotel & Casino. If its someplace else it is not us!  Call 702-368-0088 for more information.  Now booking our next show.

 

Educational Videos to Help Your Prepare for Your Next Bridal or Wedding Expo

Preparation for being in a bridal expo is vital to your success and ROI!

We highly recommend this series of videos created by Marc McIntosh and We Speak Weddings. Marc McIntosh is a successful wedding show producer and popular speaker at Wedding MBA each year.  As a member of this group, we are able to share these videos with you to help you not only understand why you should be in a bridal show, but how to do a better job at the show in securing leads and following up with them as well as some general marketing tips.

We are posting one of the videos here, but make sure you go to the website and view them all!  WeSpeakWeddingMarketing.com

Check out our next bridal event coming up soon!  BridalSpectacular.com

 

What works today for Reaching Brides, Grooms and Engaged Couples?

Advertising Media That Worked 20 Years Ago Won’t Work Today, But There Are Some ways That Still Work To Reach Our Niche Market

Twenty years ago if you wanted to advertise to any segment you ran ads in the newspaper, had a yellow page ad and if you had the budget you promoted your company on radio and television! The internet was just getting started, Bridal Magazine and bridal shows were building their popularity.

Fast forward twenty years newspapers no longer reach the age groups that are getting married, yellow pages have been replaced by internet searches, radio has mostly been replaced by Spotify and Pandora and television media is either too expensive or simply not relevant to the generations that use Netflix to watch movies instead of network TV.

Yes engaged couples can search for their wedding professionals on the internet, but they don’t want to make final decisions until they have also met with you and seen your company name in other places too.  That is why bridal shows, wedding expos and bridal magazines are still high on the list of how couples will determine who they want to do business with.

Have you found your business slowing down? Think back to what used to work for you. Did you make the decision some time back to put all your cards in the internet?  If that is working for you great, but things will continue to change and today’s couples want an experience. They are still reaching both local wedding magazines and national magazines to get their ideas and look for wedding resources to confirm what they see online. It is the rare couple that will decide to hire you just because of your great reviews online. Bridal shows have stood the test of time because the interaction they provide between you and your prospective clients is vital to them making decisions.

Will any bridal show do?  How about any local magazine?  The new kid on the block might be fine and then again they might not. If they have never done a show before in Las Vegas, they may not know how much they have to spend to reach the maximum amount of couples you need to be successful.

Bridal Spectacular has been producing  bridal shows since 1991. There is no other wedding show in Las Vegas like the Bridal spectacular . Our pulse has been beating for 27 years and has the wisdom and experience to stand the test of time
Hailed as the leading bridal shows in the Nevada, Bridal Spectacular is not your typical bridal show! We have been honored with 10 international awards including Best Fashion Show and Best Advertising Promotions. No other bridal show offers as many options, inspiration and style as The Bridal Spectacular for you and the bride!

We invite you to join us for our upcoming shows at brand new and exciting venues!  The Rio All-Suite Hotel for the January 20 & 21 show and the South Hall facing Swenson at the Las Vegas convention Center July 20 & 21, 2018. Visit our Website advertising page to request more info.  Spectacular Bride Magazine, our annual publication with Quarterly issues goes to print again Jan 1 and will be available at the January show.  Deadline to join us with your print ad is December 20.

We look forward to your call at 702-368-0088