Don’t get caught when the catch up season is over without new business! It’s time to start marketing again.
This too shall pass, working all the weddings Covid caused to be postponed has the wedding industry crazy busy. If your business survived the dead time, now is the time to start promoting again, no matter how busy you are right now.
Bridal shows were also put on pause during the pandemic, but they are now getting back in gear and the engaged couples can’t wait to attend. Unless you have decided to close your business, this is no time to rest on your laurels. Counting on your referral network has also changed. Venues are looking for new people to recommend, they need options to give their brides. By being at the bridal expos they attend in, you keep your name and business forefront on their minds.
Check out your local bridal shows and don’t get scammed by upstart shows that promise you the world and give you very little! Now is the time to support them as they recover from a year or more of inability to hold an event. Being at a bridal show is a great way to not only meet the brides but to network with your fellow vendors and venues.
The next Bridal Spectacular wedding expo in Las Vegas is January 21 & 22, 2022 at The All-Suite Rio Hotel. Join us, you won’t be sorry.
Engaged Couples were Surveyed after the recent Bridal Spectacular at The Rio to see what kind of purchasing decisions they had made.
55% had not made the final decision as of yet of who they would hire
12.7 % had already hired 1 wedding pro
11.11% had already hired 2 wedding pros
3.17% had hired 3 wedding pros
4.76% had hired 4 or more wedding pros
4.76% told us they had appointments coming and listed some specific vendors they were hiring.
What other forms of advertising can give this kind of immediate results? This is only 3 weeks after the show, many more purchasing decisions will be made as weeks go by. If you do your follow up, you can increase your chances that these couples will decide to hire you. Face to face with these couples has helped them focus on what they need and who they think they will hire. Follow up can cement those decisions.
As the show producer, I got to be the fly on the wall as the couples passed in the hall and I heard so many excited couples talking about why they preferred one vendor over another. They talked about how helpful you were or how they liked your personality.
The one common dissapointment they expressed is they did not find many “show specials”. No one wants you to discount the value of your product or service, but adding a bonus incentive as a “show special” and having a prominent sign to feature it will attract their attention.
Book us at the show and we will add a 16 x 20 image of your favorite photo after the wedding.
Book your wedding cake with us and we will add a dessert station of chocolate covered strawberries.
The possibilities are endless, so next show I hope to hear as the brides walk through the hall…..”I can’t believe all the special deals they are offering!!!!”