Category Archives: Miscellaneous

Miscellaneous

Engaged Couples Tell Us How Many Wedding Pros They Hired Within 3 weeks of Bridal Show

Engaged Couples were Surveyed after the recent Bridal Spectacular at The Rio to see what kind of purchasing decisions they had made.

  • 55% had not made the final decision as of yet of who they would hire
  • 12.7 % had already hired 1 wedding pro
  • 11.11% had already hired 2 wedding pros
  • 3.17% had hired 3 wedding pros
  • 4.76% had hired 4 or more wedding pros
  • 4.76% told us they had appointments coming and listed some specific vendors they were hiring.

What other forms of advertising can give this kind of immediate results?  This is only 3 weeks after the show, many more purchasing decisions will be made as weeks go by. If you do your follow up, you can increase your chances that these couples will decide to hire you. Face to face with these couples has helped them focus on what they need and who they think they will hire.  Follow up can cement those decisions.

As the show producer, I got to be the fly on the wall as the couples passed in the hall and I heard so many excited couples talking about why they preferred one vendor over another. They talked about how helpful you were or how they liked your personality.

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The one common dissapointment they expressed is they did not find many “show specials”.   No one wants you to discount the value of your product or service, but adding a bonus incentive as a “show special” and having a prominent sign to feature it will attract their attention.

Examples:

Book us at the show and we will add a 16 x 20 image of your favorite photo after the wedding.

Book your wedding cake with us and we will add a dessert station of chocolate covered strawberries.

The possibilities are endless,  so next show I hope to hear as the brides walk through the hall…..”I can’t believe all the special deals they are offering!!!!”

Book your space in the July 20 & 21 Bridal Spectacular now!

Engaged Couple Survey Answers

Preparing Your Bridal Show Team for Sales at the Show and After!

One of the mistakes exhibitors at a bridal show often make is to not prepare their staff to insure you get the ROI you want.  Here are some tips to help increase your level of success.

Prepare Your Team

Once couples arrive at your booth, you want to ensure you have the best team onsite to promote your company and answer questions. Keep the following in mind to prepare your team:

  • Arrive early and dress professionally.
  • Allow more time than you think you need for your booth set-up.
  • Give yourself time before the show begins to network with the other exhibitors so you can refer attendees back-and-forth.
  • Have enough employees on-hand so you are able to speak to as many brides as possible.
  • Give your employees regular breaks so they don’t burn out. Also be sure to wear comfortable shoes.
  • Don’t hide in your booth or behind the tables! Stand (not sit) near the aisle to gain more foot traffic and appear more welcoming.
  • Consider holding a contest to reward the employees who bring the most qualified leads.
  • DO NOT start breaking down your booth until the show is over! If you start breaking down early, you will miss out on potential sales from  the couples  who arrived late and stay until the very end.
  • Make sure they understand this is not a vacation, they can have fun with the couples, but not stand around and talk to other staff members and ignore the attendees.
  • Have a follow up plan that includes how to collect hot leads at the show so you can follow up on them immediately and then a plan to follow up on the show lead list.
  • See you at the show!

Upcoming Las Vegas Bridal Spectacular Events:

Veils & Vino at Cashman Center August 18 & 19, 2017

Bridal Spectacular at The Rio Hotel & Casino  January 20 & 21, 2018

Bridal Spectacular Veils & Vino  Coming July of 2018 TBA

Call 702-368-0088 for more information.

 

 

 

 

 

 

 

What are you doing to prepare for your next bridal show or wedding expo?

Summer and Fall bridal expo season is just around the corner. What are you doing to prepare?  Just showing up with no forethought to what you will do in your booth or setting goals for how your will collect and follow up with leads is a sure way to fail.

From time to time we hear comments like “I only got 3 weddings from the last show, I’m not sure its working for me”.  3 weddings might be a great result for one company and not so great for another. What was your revenue from those 3 weddings and what was the cost of the show? How many more weddings will you get in the future from friends of those 3 weddings? Did you follow up on all your leads?

Bottom line the ultimate responsible person for success at a bridal show is YOU!  The show producers job is to bring in the brides.  Read through some of the tips below to see how you can improve your performance at the next show you are in.  Ask yourself, would you rather not meet the couples walking through that show? Would you rather stay home when your competition is there?

The 2017 Bridal Spectacular “Veils & Vino” Bridal Show is just around the corner where more than 700 engaged couples will be looking to meet the wedding professionals and services they need for their wedding.

Before the Show

You still have plenty of time to connect with brides before the show begins. Consider utilizing pre-show promotions to help drive brides directly to your booth, such as:

  • Send out a pre-show email blast or postcard and ask brides to stop by to see you. You can also email personal invites with a special message or promotion you will be running during the show.
  • Share the Bridal Spectacular show schedule on your website and social media sites with a link to sign-up for a one-on-one consultation.
  • Post announcements on your social media channels asking your followers to visit you at the show. You can also run a social media contest or provide an exclusive social media offer for those who stop by. Use #BridalSpectacular2017 and #WedPro2017 to save your couples $5 off admission.
  • Offer brides a special gift or discount if they come visit your booth.
  • Remember to include your booth number on all your pre-show communications, including emails, direct mail, ads, social media and your website.

Make Your Booth Stand Out

Having a great looking booth with branded signage and handouts is fundamental to help you look professional and standout to brides. Be sure to create and order any booth materials well in advance, including banners, business cards, brochures/handouts, signage, as well as a way to track your booth visitors.

To make it even easier for our exhibitors, Bridal Spectacular has teamed up with local advertising agency, Up All Day Creative Solutions, to provide you with an exclusive discount for custom designed marketing materials to help you get the most out of your show experience. To learn more, please click here.

Watch for our next post to share ideas on Preparing your team, Sales at the show and Post Show Follow up