Author Archives: Debra Hansen

What works today for Reaching Brides, Grooms and Engaged Couples?

Advertising Media That Worked 20 Years Ago Won’t Work Today, But There Are Some ways That Still Work To Reach Our Niche Market

Twenty years ago if you wanted to advertise to any segment you ran ads in the newspaper, had a yellow page ad and if you had the budget you promoted your company on radio and television! The internet was just getting started, Bridal Magazine and bridal shows were building their popularity.

Fast forward twenty years newspapers no longer reach the age groups that are getting married, yellow pages have been replaced by internet searches, radio has mostly been replaced by Spotify and Pandora and television media is either too expensive or simply not relevant to the generations that use Netflix to watch movies instead of network TV.

Yes engaged couples can search for their wedding professionals on the internet, but they don’t want to make final decisions until they have also met with you and seen your company name in other places too.  That is why bridal shows, wedding expos and bridal magazines are still high on the list of how couples will determine who they want to do business with.

Have you found your business slowing down? Think back to what used to work for you. Did you make the decision some time back to put all your cards in the internet?  If that is working for you great, but things will continue to change and today’s couples want an experience. They are still reaching both local wedding magazines and national magazines to get their ideas and look for wedding resources to confirm what they see online. It is the rare couple that will decide to hire you just because of your great reviews online. Bridal shows have stood the test of time because the interaction they provide between you and your prospective clients is vital to them making decisions.

Will any bridal show do?  How about any local magazine?  The new kid on the block might be fine and then again they might not. If they have never done a show before in Las Vegas, they may not know how much they have to spend to reach the maximum amount of couples you need to be successful.

Bridal Spectacular has been producing  bridal shows since 1991. There is no other wedding show in Las Vegas like the Bridal spectacular . Our pulse has been beating for 27 years and has the wisdom and experience to stand the test of time
Hailed as the leading bridal shows in the Nevada, Bridal Spectacular is not your typical bridal show! We have been honored with 10 international awards including Best Fashion Show and Best Advertising Promotions. No other bridal show offers as many options, inspiration and style as The Bridal Spectacular for you and the bride!

We invite you to join us for our upcoming shows at brand new and exciting venues!  The Rio All-Suite Hotel for the January 20 & 21 show and the South Hall facing Swenson at the Las Vegas convention Center July 20 & 21, 2018. Visit our Website advertising page to request more info.  Spectacular Bride Magazine, our annual publication with Quarterly issues goes to print again Jan 1 and will be available at the January show.  Deadline to join us with your print ad is December 20.

We look forward to your call at 702-368-0088

 

The best way to reach brides in Las Vegas – Bridal Spectacular

Want to build your customer base with engaged couples?

The Bridal Spectacular of Las Vegas is coming up August 18 & 19. Over 700 engaged couples will be attending looking to meet the wedding professionals and services they need for their wedding.  It’s not too late to join the show, though exhibitor space is filling up quickly.

Check out our floor plan at this link: Bridal Spectacular Floor Plan

We have a variety of marketing packages to fit most any budget that can include your booth space and exposure on our very popular web site BridalSpectacular.com!

Join the fun, meet the couples, networking with other professionals. Call 702-368-0088 today or fill out the form on the Advertiser page of our website.

Bridal Spectacular

You Don’t Do Bridal Shows Because They Cost Too Much? Really?

Bridal shows have been a staple for increasing  client base for wedding professionals for many years. Engaged couples from all walks of life planning Las Vegas weddings have been attending The Bridal Spectacular since 1991.  Perhaps you have considered joining a bridal show but have felt they were too expensive. Today we are taking on these objections and hopefully we can give you some new insights as to why you should add exhibiting at a bridal show to your marketing plans.

Bridal shows are too expensive!

Compared to what?  What other forms of marketing do you do?   Radio, TV, Print Ads, and Billboards are all more expensive than the cost of a booth in a bridal show and they won’t get you in front of the engaged couple.  Face to face is where you can have their attention and tell them more about what you have to offer.  This is your chance to start building a relationship with them which is vital to the millennial couple in making a final decision.  Internet advertising might seem more affordable or easier to do, but it does not put you in front of the couple which is a must before they will make a decision.

How are you coming to the conclusion bridal shows are too expensive? How much will it cost you to do nothing?

Make sure you have talked to the show producers about all possible options for participating in their show.  Most show producers have different sized booth options and payment plans depending on how far out you book.  Is your competition at the show?  That gives them the opportunity to meet the couple before you if you are not there.Talk to friends in the industry who ARE at the show (not the ones who don’t do it) find out how much it helps build their business each year.  Find out what you are missing out on if you are not there. Making your decision based on people who don’t do shows (no matter how good of friends they are) could be a costly mistake for you.

If you absolutely don’t have the budget this time, perhaps there is a program where your information can be put in a “shopping bag” the couple receives.

The best marketing products are often more expensive! But setting the price aside, if you have 100 couples in front of you asking questions about your product, how many of them can you get an appointment with? How many of those can you close?

Ask yourself these important questions, multiply the number you can close by your average sale and that will give you some idea of what you might be leaving on the table.  Don’t let price keep you from getting what you really want, to build your business right? 

The Bridal Spectacular is located in Las Vegas, NV and has been the largest bridal show in Nevada since 1991.  For more information, please call 702-368-0088