Bridal shows are the best way to build your client base!
All bridal shows are not created equal!
When choosing a bridal show to participate in buyer beware:
- Check Better Business Reviews
- Ask other wedding pros which are the best shows to be in
- How long have they been doing shows in your area?
- If new take the number of attendees they are promising with a grain of salt – compare to what long term shows are getting which is closer to reality
- If they are giving multi-show discounts make sure you are not signing long term auto renewals that you won’t be able to get out of.
- Make sure you read and re-read your contract and know what is included – tables? chairs? electricity?
- If they don’t charge engaged couples to attend, what quality of client will you get? How many actually show up?
- Do your homework!
Las Vegas’ original bridal show The Bridal Spectacular is now being held at The Rio Hotel & Casino. If its someplace else it is not us! Call 702-368-0088 for more information. Now booking our next show.
Bridal shows have been a staple for increasing client base for wedding professionals for many years. Engaged couples from all walks of life planning Las Vegas weddings have been attending The Bridal Spectacular since 1991. Perhaps you have considered joining a bridal show but have felt they were too expensive. Today we are taking on these objections and hopefully we can give you some new insights as to why you should add exhibiting at a bridal show to your marketing plans.
Bridal shows are too expensive!
Compared to what? What other forms of marketing do you do? Radio, TV, Print Ads, and Billboards are all more expensive than the cost of a booth in a bridal show and they won’t get you in front of the engaged couple. Face to face is where you can have their attention and tell them more about what you have to offer. This is your chance to start building a relationship with them which is vital to the millennial couple in making a final decision. Internet advertising might seem more affordable or easier to do, but it does not put you in front of the couple which is a must before they will make a decision.
How are you coming to the conclusion bridal shows are too expensive? How much will it cost you to do nothing?
Make sure you have talked to the show producers about all possible options for participating in their show. Most show producers have different sized booth options and payment plans depending on how far out you book. Is your competition at the show? That gives them the opportunity to meet the couple before you if you are not there.Talk to friends in the industry who ARE at the show (not the ones who don’t do it) find out how much it helps build their business each year. Find out what you are missing out on if you are not there. Making your decision based on people who don’t do shows (no matter how good of friends they are) could be a costly mistake for you.
If you absolutely don’t have the budget this time, perhaps there is a program where your information can be put in a “shopping bag” the couple receives.
The best marketing products are often more expensive! But setting the price aside, if you have 100 couples in front of you asking questions about your product, how many of them can you get an appointment with? How many of those can you close?
Ask yourself these important questions, multiply the number you can close by your average sale and that will give you some idea of what you might be leaving on the table. Don’t let price keep you from getting what you really want, to build your business right?
Finding the wedding pros they need.
The Bridal Spectacular is located in Las Vegas, NV and has been the largest bridal show in Nevada since 1991. For more information, please call 702-368-0088
Maybe print took a back seat to social media and the internet for awhile, but it’s totally possible that adults of all ages are turning back to print according to statistics presented by MPA Association of Magazine Media.
Survey states 91% of adults read magazines in the last 6 months. 94% of those adults were under age 35 and 95% of those were under 25.
That means the demographics that the wedding industry is looking for is reading magazines and we know that includes the niche magzines and regional magazines of the wedding industry.
So when you start working on your marketing budget to reach more brides, a well rounded campaign will include print, web and bridal shows.
Source: Association of Magazine Media
Bridal Spectacular and Spectacular Bride Magazine can help you reach the brides planning a Las Vegas wedding. No one does it better! We reach approximately 2300 brides each year at our shows, 90,000 on our website, 40,000 through our print magazines, and another 60,000 on our Bridal Spectacular Blog. Call us today for more information or visit our website BridalSpectacular.com.