Bridal Show Preparation – Counting Down


Bridal Spectacular wedding showThe Bridal Spectacular Fall 2013 Show is just six weeks from now, on August 16th & 17th

Sounds like a long time, but it’s really not. Once the calendar turns past the July 4th weekend, the weekend arrives before you know it. This is the first, in a series of articles about the various phases of show preparation.

Show Preparation

  • Your display at the show
    • Theme Development
    • Decor
    • Attire
  • Selling at the show
    • Marketing/Sales Plan
    • Staff Sales Training
    • Closing Appointments
    • Closing Sales
  • Post-show follow-up
    • Email
    • Texts
    • Surface Mail
    • Telephone
  • Networking at the Show
    • With peers
  • … there could be more, so stay tuned 🙂

This post is the opening volley of this series. It is the prompt to either remind you, or get you thinking.

Over the last decade, more and more exhibitors distinguish themselves with exceptional booth display presentation. Those who don’t make the effort, put themselves at a dramatic disadvantage.

… don’t let that be you!!

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

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