Traditional Advertising Formats Do Not Perform Well On The Web

File this one under “Best Marketing Article of The Week”.  Article from Publisher 2.0  by Scott Karp shares excellent facts on why many forms of traditional advertising simply don’t work on the web.  What do you think?

My take: Since searches are so important, make sure you are carefully crafting your text ads, such as the type found on our Bridal Spectacular web site to include your name and key search terms.

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