Tag Archives: wedding show

What works today for Reaching Brides, Grooms and Engaged Couples?

Advertising Media That Worked 20 Years Ago Won’t Work Today, But There Are Some ways That Still Work To Reach Our Niche Market

Twenty years ago if you wanted to advertise to any segment you ran ads in the newspaper, had a yellow page ad and if you had the budget you promoted your company on radio and television! The internet was just getting started, Bridal Magazine and bridal shows were building their popularity.

Fast forward twenty years newspapers no longer reach the age groups that are getting married, yellow pages have been replaced by internet searches, radio has mostly been replaced by Spotify and Pandora and television media is either too expensive or simply not relevant to the generations that use Netflix to watch movies instead of network TV.

Yes engaged couples can search for their wedding professionals on the internet, but they don’t want to make final decisions until they have also met with you and seen your company name in other places too.  That is why bridal shows, wedding expos and bridal magazines are still high on the list of how couples will determine who they want to do business with.

Have you found your business slowing down? Think back to what used to work for you. Did you make the decision some time back to put all your cards in the internet?  If that is working for you great, but things will continue to change and today’s couples want an experience. They are still reaching both local wedding magazines and national magazines to get their ideas and look for wedding resources to confirm what they see online. It is the rare couple that will decide to hire you just because of your great reviews online. Bridal shows have stood the test of time because the interaction they provide between you and your prospective clients is vital to them making decisions.

Will any bridal show do?  How about any local magazine?  The new kid on the block might be fine and then again they might not. If they have never done a show before in Las Vegas, they may not know how much they have to spend to reach the maximum amount of couples you need to be successful.

Bridal Spectacular has been producing  bridal shows since 1991. There is no other wedding show in Las Vegas like the Bridal spectacular . Our pulse has been beating for 27 years and has the wisdom and experience to stand the test of time
Hailed as the leading bridal shows in the Nevada, Bridal Spectacular is not your typical bridal show! We have been honored with 10 international awards including Best Fashion Show and Best Advertising Promotions. No other bridal show offers as many options, inspiration and style as The Bridal Spectacular for you and the bride!

We invite you to join us for our upcoming shows at brand new and exciting venues!  The Rio All-Suite Hotel for the January 20 & 21 show and the South Hall facing Swenson at the Las Vegas convention Center July 20 & 21, 2018. Visit our Website advertising page to request more info.  Spectacular Bride Magazine, our annual publication with Quarterly issues goes to print again Jan 1 and will be available at the January show.  Deadline to join us with your print ad is December 20.

We look forward to your call at 702-368-0088

 

How long ago was Bridal Spectacular?

bridal show follow upJust one month since you got your leads-list. Sizzling hot leads.

The questions are:

  • How many emails have you sent?
  • How many postcards have you sent?
  • Phone calls…?
  • Did you send any texts?
  • How many appointments did you make at the show?
  • How many of those appointments were kept?
  • How many appointments have you made since the show?

And the big question… How many sales have you made, so far?

The bridal show takes place over a two-day period, but the marketing continues for weeks and weeks. Are your leads still sizzling?

The businesses that do the follow-up, win the sales games.

Are you winning? That would be nice.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

The Show is next Friday: Start your follow up plan, TODAY!

emailOne of the most common reasons for exhibitor failure is beginning follow up with brides, after the show.

It would seem logical to do post-show follow up… well, post-show. That is both true and false.

Whether you use postcards, letters, emails or telemarketing, it’s the preparation that determines the degree of success. Many brides are not quite ready to make a buying decision on the day of bridal show, often because they are overwhelmed.

However, if you are ready to follow up, immediately after the show, you gain a tremendous advantage. There are several key points to successful follow up.

  • A message or messages that are consistent with your appeal at the show.
  • Make your message personalized.
  • Use a customized landing page on your website, tied to the bridal show.
  • Don’t let time slip away. Follow up promptly.

The scariest part is that as many as 90% of wedding show exhibitors don’t follow up at all. And many of the rest, don’t do it well.

That is an opportunity for you!

Your success in Veils, Tails, and Cocktails doesn’t just happen at the show. The bigger success happens immediately after the show. That is… if you develop a follow up plan and implement it, succinctly.

You still have some time, if you get on it, today!

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog