Tag Archives: videographer

Social Media + Self-Absorption = Online Reputation Implosion

online reputationIt’s common for people to make fun of self-absorbed brides who become ‘bridezillas’. The wedding industry bears some responsibility with headlines, such as “It’s all about you.”

Wedding professionals can sometimes cross-the-line in their own level of self-importance, forgetting they are part of team, serving the bride and groom. And then there is award-winning foolishness, as demonstrated by this short video clip, we witness an online reputation implosion.

Whether we realize it or not, our businesses, and our behavior are on display, constantly. Be it recording, photograph, or videography… there is documentation everywhere.

The wedding officiant in this clip prefers no photography or videography during the ceremony. A point he seems to have failed to discuss with the bride or groom, as well as the photographer or videographer. He creates to the consummate awkward moment.

Your thoughts and comments are welcome.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Bridal Show Follow-Up: Official Guilt Trip

Chocolate: Another potential guilt trip

Chocolate: Another potential guilt trip

If you exhibited in Veils, Tails & Cocktails, this past Friday, you now have access to all the hot leads from the event.

This isn’t just a nickname, these leads reflect opt-in choices by brides, indicating what products and services they are seeking. If the bride is at the beginning of her engagement, she is likely looking for most everything. If her wedding day is nearer, she may be looking for fewer services.

Right or wrong, statistically, brides generally are not looking for videographers, early in the wedding planning process. They look closer to their wedding day.

So, if you’re a videographer, and you download the hot leads, you can predict, more exactly, which brides have more urgency to buy a service such as yours. If they are looking for a videographer and their wedding day is, for example, within 120 days, Voila!, you have a SIZZLING lead.

So here’s the deal… Don’t tell anyone that ‘I don’t do leads!’ There is money on the table and it is either yours or it will belong to someone else.

It’s the old game of musical chairs. The music has stopped. Stand around long enough, and you’ll be left without a chair.

You’re not standing around, are you?

Andy Ebon

 

 

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog