Tag Archives: tables

Bridal Show Etiquette Part 4 – Reducing Friction

Breath Strips - MintsFor all the marketing effort and investment by your company and the bridal show producer, making or missing the connection with a prospective bride, can happen in half a minute or less.

Access: This can’t be repeated enough. Make certain that there are no obstacles (tables or otherwise) cutting off your booth perimeter. If people get backed up, into the aisle, they are far more likely to keep walking. Bring them into your space.

Obstacles: When setting up your booth space, remember that it will also have to accommodate your exhibit staff and prospective customers.

Ask yourself:

  • Do I really need to use all the vertical signs I own?
  • Why am I including chairs in my booth?
  • Is there any element of my booth that is just taking up space, creating clutter? If so, is there any downside to removing it?

Borrow a few people from one of your friends to populate the booth after you are set up. Having actual human beings filling space will make it easier to understand the space dynamics. Adjust accordingly.

Eye Contact: If it’s necessary to have a display table, with you on one side, and the prospect on the other side, consider making it counter height. It is much easier to maintain eye contact, if both parties are not leaning over to see samples.

Comfort Zone: Be conscious of the other person’s ‘personal space’. Don’t approach too closely. If there is a significant heigh difference between you and the prospect, step back, so that you or them are not craning your neck to look up, or towering over the other person. And don’t forget to have an ample supply of breath mints.

Your ability to make people comfortable and welcome in your exhibit space is critical. Step back, look at your space after set-up, and make adjustments before the show begins. Assess it, again, after the first day, and tweak it, if need be.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Bridal Show Exhibits: Attract or Repel

You can tell, in advance, which exhibitors are going to succeed or fail at a bridal show.

The ones at greatest risk skip the vendor-blendor to meet their peers, but more important. The greater softness in their bridal show marketing is not understanding the booth basics for attracting a crowd.

A few key points make all the difference

Your booth space is not a blockade. It should neither keep you corralled or keep people out. Perspective is a funny thing. It’s easier to see certain booth qualities that are absolutely wrong from the outside looking in. And once you understand both what the visual of the booth, and the logistics of navigating the space, it all becomes clear.

Take this booth… please…

Addition by Subtraction

Addition by Subtraction

Some bridal show producers provide two tables and a chair; others don’t. Do not accept or bring chairs (unless they are bar stool height). Chairs take up space, and cause you to look up at the brides and their entourage, rather than look them in the eye. You want to be standing, making eye contact, not planted behind a table.

The table, chairs, and you, not only fill up space, but block any signage, props or decor you’ve developed for the show. Not a good situation.

inviting booth

Inviting Booth

This booth, on the other hand, is welcoming.and open. Brides and friends will gravitate into the booth, because of the richness and simplicity of its look, and the absence of barriers to entry.

Both of these booths lack… people… and people take up space… so allow for it.

When you set up  your both at Bridal Spectacular, don’t let it be the first time.

Practice, get it right, and stand out in the crowd…

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog