Maybe print took a back seat to social media and the internet for awhile, but it’s totally possible that adults of all ages are turning back to print according to statistics presented by MPA Association of Magazine Media.
Survey states 91% of adults read magazines in the last 6 months. 94% of those adults were under age 35 and 95% of those were under 25.
That means the demographics that the wedding industry is looking for is reading magazines and we know that includes the niche magzines and regional magazines of the wedding industry.
So when you start working on your marketing budget to reach more brides, a well rounded campaign will include print, web and bridal shows.
Source: Association of Magazine Media
Bridal Spectacular and Spectacular Bride Magazine can help you reach the brides planning a Las Vegas wedding. No one does it better! We reach approximately 2300 brides each year at our shows, 90,000 on our website, 40,000 through our print magazines, and another 60,000 on our Bridal Spectacular Blog. Call us today for more information or visit our website BridalSpectacular.com.
As we travel through the muddy waters of these troubling economic times, we often begin to doubt if the marketing tool that used to work is still working. While there have been some changes in how mainstream media work such as radio and television in reaching today’s brides, the truth is most bridal marketing tools like bridal shows, wedding magazine print, wedding web sites still do the job they were created to do. They bring brides to you!
I’m sure most bridal show producers and magazine publishers like myself agonize over bringing you the most leads and contact with brides possible. But the sad reality is we can’t make them buy from you. The purchasing decision a bride makes depends on the impression she has of your business, your product, your professionalism and whether she trusts you to do the job she has in mind.
Today’s brides are not the same as yesterday’s brides.
- She has trust issues (will you be in business tomorrow?)
- She want’s something she may have never seen before (are you staying cutting edge?)
- She wants to spend less money (do you have options for her?)
- She may wait until the last minute to book (can you take on last minute bookings?)
- She is staying young and you are getting older (how are you keeping a youthful look to your business?)
- She wants everything personalized to her needs (are you still doing cookie cutter what you did 5-10 years ago?)
As a good friend of mine in the bridal show business, Bruce Thiebauth said, “you must be Darwinian Marketers – Adapt or Die
Las Vegas wedding professionals rely on us (Bridal Spectacular Events, Inc.) to bring them contact with brides through bridal shows, Spectacular Bride and our website. We commit to always bringing you the most brides, we encourage you to constantly evaluate your business procedures to meet the needs of the brides. Read the other articles you will find located at Reachbrides.com for additional guidance in making these marketing tools work for you.”.