Tag Archives: Social Media Marketing

Event Sponsorships are on the Rise in 2016 as Brands are Looking for Innovative Ways to Reach Consumers

Now becoming an advertising staple for both big and small brands alike, experimental marketing and live events, such as the Winter Bridal Spectacular Show, are becoming bigger than ever when it comes to making a meaningful connection with your customers. In fact, Advertising Age reported that in 2015 U.S. promotion-agency revenue (which including events and experiential marketing) increased 5.8 percent over the prior year.

With online ad blocking rapidly on the rise and television viewership drastically diminishing, brands are looking for new and innovative ways to reach consumers. In an article published by Westwood One, one of the key findings they shared was that event sponsorships is the fastest growing marketing services segment for the third year in a row. The report projects event sponsorship is to grow 7.4 percent in 2016 to a projected $35 billion.

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A great example the article shared of how brands are utilizing live events and sponsorships to create innovative experiences and build lasting relationships with consumers was a special backstage event created for the Academy of Country Music Awards. Sponsors were immersed in all aspects of the event, including Advance Auto Parts, which provided a photo booth with music stars that brought in more than 4.4 million total social media impressions:

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Another sponsor of the event was the popular candy bar, Twix. The brand integrated its product in a fun and engaging way, which not only achieved direct product placement in the hands of its consumers, but it also attained a great deal of organic media reach and word-of-mouth via social media:

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With the Winter Bridal Spectacular Show coming up this weekend, think of ways that you can also better integrate your brand in an effort to create lasting connections with the brides and grooms. Whether it is holding a social media contest where you ask attendees to post photos at your booth using a special hashtag; creating a memorable handout, like wedding planner, that standouts and brides will continue using after the show; or perhaps it is an engaging demo that brides will want to share on social media because they had such a wonderful time — the possibilities are endless!

Keep in mind that couples will remember the companies who leave a lasting impression with them, so take a chance and try something new. After all, that is why it is called “experimental” marketing.

If you would like to read even more tips for how to create a successful bridal show, please read our blog: Get Ready for the 25th Anniversary Bridal Spectacular Show. Good luck and we look forward to seeing you all this weekend!

Photo Credits: Westwood One

 

The Importance of Content Marketing

With brides becoming more savvy and more competitors arising everyday, companies have had find more effective ways to reach their target market — this is where content marketing has come into play.

But, what exactly is content marketing? According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to ultimately drive profitable customer action.

Content marketing has been successful because instead of pitching your products or services, you are delivering ongoing, high-quality information to your consumers instead. Regardless of what kind of tactics you are employing, quality content should always play a significant role in each component of your marketing mix. And, if you create your strategy properly, all of these different tactics should work seamlessly together.

Content Marketing

Social Media

With the immense decrease in Facebook’s organic reach, creative content has never been more important. Social Media is not only the perfect way to show off your company’s personality, but also your content. Your posts should be strategic, tailored to fit each social media platform and its respective followers, and provide a high engagement rate. Keep this in mind when creating your social media posts:

  • Create content that’s engaging and shareable
  • People like to feel important, so let them be involved and ask questions
  • Once you have selected your brand voice, stay true to that personality and be authentic
  • If you don’t have the time or can’t think of something compelling to write every day, share other’s content or hire a marketing agency who can do it for you

Blogging

If you don’t have a blog or if it’s non-existent, then you really need to start changing your priorities! A blog will not only increase your SEO, but it will also give your brand more influence, create better customer relationships and drive more traffic to your website. Blogs also provide you additional content to share on your social media channels and in your email marketing. The only catch? People actually read blogs, so make sure your content is well written and thought out, provides relevant information, and stays true to your brand voice.

Emails & Newsletters

Having a robust email marketing strategy is essential these days. But, first things first, you need to build your database. Whether you use an email capture form on your website, hold social media contests, or collect emails at the next Bridal Spectacular Show, you need to give people an opportunity to sign-up first (offering incentives to sign-up is always a plus too!). Then once you have a solid database, be sure to provide your contacts with useful content, rather than just a myriad of sales pitches. Creating good, relevant content is the key to ensure you keep your brides tuned-in and not opting-out. Remember:

  • Opting-in to your email program should be easy to find and sign-up for
  • Send your contacts useful, shareable information
  • Don’t constantly hard sell to your customers

Public Relations

Creating and disseminating a press release is a great way to attract attention to your company that is essentially free. You could write a press release that talks about a seasonal wedding package, a new partnership, or the latest social media contest you’ll be running. Even if some publications don’t pick up your press release, any unique content on the web about your company is always great for SEO. You can also post your press release on your blog and social media channels to gain even more exposure — now are you seeing how everything works seamlessly together?!

Videos

The Millennial Generation has drastically changed the marketing landscape as we once knew it. People no longer have the attention span to watch TV commercials or listen to radio ads. Today, short videos showcasing your brand, valuable tips, or even how you set up for a wedding is the way to go. What’s better, videos can go on almost every social media platform these days and you’re not only limited to YouTube (though having a YouTube channel is still valuable.) Keep the following in mind when creating a video:

  • Keep it short and simple
  • Provide useful, appealing content
  • Think about the problems your brides might face and show how your company can solve those problems

As Las Vegas’ longest running regional wedding magazine and bridal show since 1991, Bridal Spectacular can help you reach your target market at prices every business can afford. Please call (702) 368-0088 for questions and more information.