Tag Archives: marketing to brides

Bring Your A-Game to the Autumn Bridal Spectacular Show

The Autumn Bridal Spectacular Show is just around the corner where wedding industry professionals will have the opportunity to meet with more quality brides than at any other bridal show in Las Vegas. To make sure you get the most out of the show, we have a few tips on how to bring your A-Game and turn those leads into business!

Autumn Bridal Spec Show

Prepare Your Booth Materials

Having a great looking booth that includes all the essential booth signage and handouts is incredibly important to help you look professional and standout from the crowd. Be sure to order any booth materials needed in advance, such as banners, business cards, brochures/handouts, signage, and branding.

To make it even easier for our vendors, Bridal Spectacular teamed up with local advertising agency, Up All Day Creative Solutions, to provide you with an exclusive discount for custom designed marketing materials to help you get the most out of your show experience. Bridal Spectacular Show exhibitors get up to 50% off on all of show marketing materials, including:

  • Booth Signage & Backdrops
  • Booth Flyers/Hand-Outs
  • Pre and Post-Show Emails
  • Pre and Post-Show Direct Mail Postcards
  • Social Media Contests
  • And More!

To learn more, please click here.

Pre-Show Promotions

There is still plenty of time to reach out to brides before the show begins. Consider implementing a pre-show marketing plan to drive brides directly to your booth, such as:

  • Include your booth number on all your pre-show communications, including emails, direct mail, ads, social media and your website.
  • Send out a pre-show email blast asking brides to stop by to see you. You can also email personal invites with targeted messages or any promotions you will be offering during the show.
  • Post announcements on your Facebook, twitter, Instagram and other social media channels asking your followers to visit you at the show. You can also run a social media contest or provide an exclusive social media offer for those who stop by.
  • Offer brides a special gift or discount if they come visit your booth.
  • Send half of something of value to attendees before the show, and promise to give them the other half when they visit your booth.
  • Post the Bridal Spectacular show schedule on your website and social media sites with a link to sign-up for a special one-on-one consultation.

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Bring You’re A-Team

Once couples arrive at your booth, you want to be sure you have the best team onsite to discuss your company and answer questions. Keep the following in mind when selecting your staff:

  • Have enough staffers on-hand so you are able to speak to as many brides as possible.
  • Bring booth staffers who truly want to be there — nothing is worse than an unenthusiastic person who doesn’t appear approachable.
  • Give your staffers regular breaks so they don’t burn out.
  • Don’t hide in your booth or behind the tables! Stand (not sit) near the aisle to gain more foot traffic and appear more approachable.
  • Consider holding a contest to reward the staffers who bring the most qualified leads.
  • Bring your top management or owner to the booth and let the brides know they will be there to meet and answer all of their questions face-to-face.
  • Make friends with other vendors at the show so you can refer attendees back and forth.

Bring Your A-Team

During the Show

During the show you need to make the most out of it! Sure, you could just stand around hope the brides will come talk to you, but if you are proactive you will generate better results. Consider implementing these tactics to get more leads:

  • In addition to giving away literature, also be sure to get the brides contact information so you can follow-up and send additional information afterward.
  • Consider doing a raffle, offer a prize, or special show discount to reward brides for visiting you. This will also help draw more attention to your booth!
  • Give your attendees something entertaining and fun to do, like an engaging demo.
  • Run presentations or video loops on large video monitors and play music to liven up your booth.
  • Put out a candy dish to slow down attendees long enough to engage them.

Follow-Up Afterward

After the show is over, you still have work to do. It’s imperative to maintain the momentum you’ve built during the show and contact your leads while you are still fresh in their mind. Whether it’s an email or phone call, following-up promptly is a great way to help your company stand out from competitors that may take weeks to follow-up.

Being proactive, bringing your A-Team and implementing just a few of these marketing tips is sure to lead to a more successful show, and more importantly, more business. Good luck and we look forward to seeing you all soon!

 

Why Companies Should Still Use Print Advertising

Marketing is a crucial component for every type of business, especially in the wedding industry. With so many competitors in the Las Vegas wedding market and couples continuously searching for their perfect vendors, advertising is one of the most valuable tools to help set your company a part from the others.

Though, there’s one question that has been buzzing around for quite a few years now — is print advertising dead? With the rapid surge of online and social media coupled with the lower costs, many businesses have completely shifted to digital marketing. However, print advertising still upholds its place as a proven and necessary component to help a company establish and maintain its brand. So, next time you’re considering launching a new marketing campaign, be sure to keep the following in mind:

Why Companies Should Still Use Print Advertising

Print Reaches Your Target Market

Specialty/niche publications, like wedding magazines, offer advertisers a loyal customer base. By leveraging the data and demographics publications are able to generate, companies can strategically place their brand in the right place and in front of the right audience. Likewise, the individuals who read these magazines are already interested in what your company has to offer, which allows you to reach a target market that may be more difficult to reach online these days.

Print is More Engaging

Although people are constantly online, they have learned to tune out the abundance of online ads. Conversely, people often take their time when they read a magazine, which includes the ads. Despite what businesses may think, there is still something to be said about a bride who can lie on the couch while flipping through wedding magazines in search of her favorite dresses and hairstyles!

Print Lets People Unplug

Just as the unplugged trend is making waves in the wedding scene, it’s also making waves at home. Individuals today are constantly on computers and other devices all day long. So when they get home, sometimes they just want to unplug, grab a book or magazine and let their computer eyes take a break!

Fewer Companies are Buying Print Today

With so many companies investing all of their marketing dollars online, magazines are less crowded with print ads. This means there are fewer competitors, your ad will have more room to shine, and you may also be able to get better rates.

Magazine Stack

Print Has Staying Power
Just as quickly as online ads go up; they disappear into cyber space just as fast. Magazines can stay in homes or offices for months and years. Many brides will even keep their favorite magazines as a keepsake or pass it down to the next bride-to-be in the family to help with their wedding planning.

Print is More Trustworthy

Throughout the years, print has still been able to maintain its credibility, unlike its online counterpart. With the overload of popups and banner ads online, it can be overwhelming and somewhat annoying to users. In addition, sometimes just the fear of getting spam or computer viruses is enough to make people hesitant to even click on your ad. You’ll never encounter that problem with a print ad.

As Las Vegas’ longest running regional wedding magazine since 1991 with a print circulation of 38,000 and 4,000 digital readers, Spectacular Bride Magazine can help you reach your target market at prices every business can afford. Please visit SpectacularBride.com for details and more information.

 

 

Tips For Getting More Leads at the Winter Bridal Show

The Winter Bridal Spectacular Show is just around the corner and wedding industry professionals have the opportunity to meet with more brides than at any other bridal show in the city. So, do you have a plan in place to capitalize on the thousands of leads that will be walking right in front of your booth? We have a few tips on how to better turn those leads into clients!

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Pre-Show Promotions

There is still time to reach out to brides before the show begins. Consider implementing the following marketing strategies to help gain more brand awareness and drive brides directly to your booth:

  • Send out a pre-show email blast with your booth number and ask brides to stop by and see you. You can also email personal invites with targeted messages and offers or promotions that you will be running during the show.
  • Offer brides a special gift or discount if they come visit your booth.
  • Do posts on your Facebook, twitter, Instagram and other social media channels asking your followers to visit you at the show and include your booth number. You can also run a social media contest or provide an exclusive social media offer for those who stop by.
  • Send half of something of value to attendees before the show, and promise to give the other half when they visit your booth.
  • Be sure to include your booth number on all your pre-show communications, including emails, direct mail, ads, social media and your website.
  • Post the Bridal Spectacular show schedule on your website with a link to sign-up for a special one-on-one consultation.

Bring You’re A-Team

Once brides arrive to your booth, you want to make sure you have the best team onsite to discuss your company and answer questions. Keep the following in mind when it comes to your staff:

  • Have enough staffers on-hand so you are able to speak to as many brides as possible.
  • Bring staffers who truly want to be there — nothing is worse than an unenthusiastic person who doesn’t appear approachable.
  • Consider holding a contest to reward the staffers who bring in the most qualified leads.
  • Be sure to train your staff beforehand and communicate the company’s goals and your expectations of them.
  • Give your staffers regular breaks so they don’t burn out.
  • Make friends with the nearby vendors, and refer attendees back and forth.
  • Bring your top management or the owner to the booth and let the brides know they will be available to all of their questions personally.
  • Don’t hide in your booth or behind the tables! Stand near the aisle to gain more foot traffic and appear more approachable.
  • Try not to sit down in your booth too much, unless you are speaking to brides.

Reach Brides__1320489117_n

During the Show

During the show you need to make the most out of it! Sure, you could just stand around hope the brides will come talk to you, but if you are proactive you will generate more leads. Consider implementing these tactics to gain better results:

  • In addition to giving away literature, also get the brides contact information so you can follow-up and send more information afterward.
  • Consider doing a raffle, offer a prize, or special show discount to reward brides for visiting you. This will also help draw more attention to your booth!
  • Put out a candy dish to slow down attendees long enough to engage them.
  • Give your attendees something entertaining and fun to do. You can also do and engaging demo to keep them more interested.
  • Run presentations or videos on large monitors and play music to liven up your booth.

Being proactive and implementing just a few of these tips is sure to turn those leads into clients! Stay tuned for our next blog for tips on the best ways to follow-up with your leads after the show. Good luck and we will see you soon!