Marketing is a crucial component for every type of business, especially in the wedding industry. With so many competitors in the Las Vegas wedding market and couples continuously searching for their perfect vendors, advertising is one of the most valuable tools to help set your company a part from the others.
Though, there’s one question that has been buzzing around for quite a few years now — is print advertising dead? With the rapid surge of online and social media coupled with the lower costs, many businesses have completely shifted to digital marketing. However, print advertising still upholds its place as a proven and necessary component to help a company establish and maintain its brand. So, next time you’re considering launching a new marketing campaign, be sure to keep the following in mind:
Print Reaches Your Target Market
Specialty/niche publications, like wedding magazines, offer advertisers a loyal customer base. By leveraging the data and demographics publications are able to generate, companies can strategically place their brand in the right place and in front of the right audience. Likewise, the individuals who read these magazines are already interested in what your company has to offer, which allows you to reach a target market that may be more difficult to reach online these days.
Print is More Engaging
Although people are constantly online, they have learned to tune out the abundance of online ads. Conversely, people often take their time when they read a magazine, which includes the ads. Despite what businesses may think, there is still something to be said about a bride who can lie on the couch while flipping through wedding magazines in search of her favorite dresses and hairstyles!
Print Lets People Unplug
Just as the unplugged trend is making waves in the wedding scene, it’s also making waves at home. Individuals today are constantly on computers and other devices all day long. So when they get home, sometimes they just want to unplug, grab a book or magazine and let their computer eyes take a break!
Fewer Companies are Buying Print Today
With so many companies investing all of their marketing dollars online, magazines are less crowded with print ads. This means there are fewer competitors, your ad will have more room to shine, and you may also be able to get better rates.
Print Has Staying Power
Just as quickly as online ads go up; they disappear into cyber space just as fast. Magazines can stay in homes or offices for months and years. Many brides will even keep their favorite magazines as a keepsake or pass it down to the next bride-to-be in the family to help with their wedding planning.
Print is More Trustworthy
Throughout the years, print has still been able to maintain its credibility, unlike its online counterpart. With the overload of popups and banner ads online, it can be overwhelming and somewhat annoying to users. In addition, sometimes just the fear of getting spam or computer viruses is enough to make people hesitant to even click on your ad. You’ll never encounter that problem with a print ad.
As Las Vegas’ longest running regional wedding magazine since 1991 with a print circulation of 38,000 and 4,000 digital readers, Spectacular Bride Magazine can help you reach your target market at prices every business can afford. Please visit SpectacularBride.com for details and more information.