Tag Archives: Las Vegas weddings

What works today for Reaching Brides, Grooms and Engaged Couples?

Advertising Media That Worked 20 Years Ago Won’t Work Today, But There Are Some ways That Still Work To Reach Our Niche Market

Twenty years ago if you wanted to advertise to any segment you ran ads in the newspaper, had a yellow page ad and if you had the budget you promoted your company on radio and television! The internet was just getting started, Bridal Magazine and bridal shows were building their popularity.

Fast forward twenty years newspapers no longer reach the age groups that are getting married, yellow pages have been replaced by internet searches, radio has mostly been replaced by Spotify and Pandora and television media is either too expensive or simply not relevant to the generations that use Netflix to watch movies instead of network TV.

Yes engaged couples can search for their wedding professionals on the internet, but they don’t want to make final decisions until they have also met with you and seen your company name in other places too.  That is why bridal shows, wedding expos and bridal magazines are still high on the list of how couples will determine who they want to do business with.

Have you found your business slowing down? Think back to what used to work for you. Did you make the decision some time back to put all your cards in the internet?  If that is working for you great, but things will continue to change and today’s couples want an experience. They are still reaching both local wedding magazines and national magazines to get their ideas and look for wedding resources to confirm what they see online. It is the rare couple that will decide to hire you just because of your great reviews online. Bridal shows have stood the test of time because the interaction they provide between you and your prospective clients is vital to them making decisions.

Will any bridal show do?  How about any local magazine?  The new kid on the block might be fine and then again they might not. If they have never done a show before in Las Vegas, they may not know how much they have to spend to reach the maximum amount of couples you need to be successful.

Bridal Spectacular has been producing  bridal shows since 1991. There is no other wedding show in Las Vegas like the Bridal spectacular . Our pulse has been beating for 27 years and has the wisdom and experience to stand the test of time
Hailed as the leading bridal shows in the Nevada, Bridal Spectacular is not your typical bridal show! We have been honored with 10 international awards including Best Fashion Show and Best Advertising Promotions. No other bridal show offers as many options, inspiration and style as The Bridal Spectacular for you and the bride!

We invite you to join us for our upcoming shows at brand new and exciting venues!  The Rio All-Suite Hotel for the January 20 & 21 show and the South Hall facing Swenson at the Las Vegas convention Center July 20 & 21, 2018. Visit our Website advertising page to request more info.  Spectacular Bride Magazine, our annual publication with Quarterly issues goes to print again Jan 1 and will be available at the January show.  Deadline to join us with your print ad is December 20.

We look forward to your call at 702-368-0088



Timing is Everything: Best Time to Contact The Bride

When it comes to follow up after a bridal show or when contacting your bride leads from various sources, timing is everything.  While it won’t hurt to send all the brides a blanket e-mail at the same time, targeting the brides who are in the right time frame for your product will bring you a better return on your investment.

When Will She Choose Her Flowers?

The time frame will vary depending on your wedding service or product and if you don’t know the best time to contact the bride planning a Las  Vegas wedding, do a little research to determine the optimum time.  A great source of this type of information is The Wedding Report.

Their recent Sept 2012 Wedding Trends report asked brides  “How far from your wedding date did you purchase your flowers & decorations for the ceremony and reception?

The responses reported by TheWeddingReport.com were:

Brides purchased their flowers Distance from the wedding

  • Less than 1 month before                     8.6%
  • 1 to 3 months before                              14.5%
  • 4 to 6 months before                             23.8%
  • 7 to 9 months before                                21.0%
  • 10 to 12 months before                            21.7%
  • 13 to 15 months before                             4.2%
  • 16 to 18 months before                             2.3%
  • More than 18 months before                  3.7%

If you are a florist and sort your list by wedding date and use the 3 higher percentages in the middle as a target date to contact your brides, you have a much better chance of reaching your brides at the time they are ready to make a buying decision.

Brides who attend our bridal shows are typically planning anywhere from one month to 18 months before their wedding dates, so you will talk to brides at all stages of their wedding planning.  When talking to the bride at your booth, qualify them quickly in order to determine if they are still looking for your product.  If they are not, send them nicely on their way with “enjoy the rest of the show”.  If they are, fill out a hot lead follow up card so that you can call them or e-mail them right after the show and then follow up again in the right time frame for their purchase.

Often the standard advice articles in wedding planning timelines are quite off for the actual planning timeline for todays brides.  Many are planning farther out than any of the standard guidelines as they need more time to save up for their weddings and some are waiting until the last minute for everything.

So, yes, timing is everything, but getting the bride to be open to your attempts to contact her are much easier if she has already met you.  When you meet her face to face at a bridal show, make sure you tell her you will be e-mailing her with more information.  That will help her be less resistant when the e-mails start hitting her mail box.  TheWeddingReport.com also reported in their  2012 Marketing Insight Report  that more brides are planning to attend bridal shows and use wedding print magazines  to help them make their decisions than ever before.  The more of these marketng tools you use to get your branding in front of the bride, the better your chances are of booking her.

The Bridal Spectacular bridal shows, Spectacular Bride magazine and BridalSpectacular.com are three marketing tools we offer to help you reach the Las Vegas bride.  Call us at 702-368-0088 for more information.