Tag Archives: Facebook

Facebook Updates Protocol

Facebook status updateFacebook doesn’t share your status updates with 100% percent of your friends anymore. It’s generally less than 20%, and yet we often do even more damage to our own visibility… particularly, those of us who use our personal pages for both business and personal messages.

Here’s a list of considerations you should riffle through, before making your next Facebook status update.

  1. What’s the reason for your update? – Is it humor? Are you sharing important information for life? Nobody cares where you ate for lunch or what you ordered… nor do want a picture of it. Unless it is the most incredible and beautiful concoction you’ve ever seen or tasted, AND you have the recipe handy, it’s a non-starter.
  2. How many times have you updated, today? – If it’s more than a handful of times, then you’re not really cut out for Facebook. You’re more of a Twitter user. Likely you have a Twitter account… maybe it’s time to use it.
  3. Who are your friends? Are they real friends, college buddies, business peers, clients, prospects, your 15-year old nephew. Do these people know that you dressed up like it’s halloween and danced on a table top?  Not everybody needs to know your go-go/costume tendencies.
  4. Don’t ask for emotional support with explaining what it’s all about? Matter of fact, don’t ask everyone who’s a friend to read your most public thoughts. Better idea… call a good friend and hear a human voice.
  5. Are you just thinking out loud? If another person posted the same update, would you snicker?
  6. Do you REALLY think that all your friends need to hear about your Facebook game addiction? Color most of them: Not interested!
  7. Your guilty pleasure may sound ludicrous to the masses. Even posting about a hip/happening TV show is a bad idea if you’re in a different time zone… you become a spoiler. Stick to live national events, such as the Super Bowl.

Random musings are risky business. Those are for your private journal, not public view. Every post should have a purpose.

People judge our communications all the time. People don’t have to unfriend you to make you go away. They can just mute your news feed.

Proceed with caution…

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Facebook Status Updates – How many people receive them?

Facebook status updateFacebook has been on an evolutionary, rising  trajectory for quite a while. It has expanded from personal pages to groups to business pages.

Personal pages were once limited to 5000 friends. Now, you can have followers, effectively ending the 5000 person limit.

The biggest change

As a business user of Facebook (personal OR business page), you might be surprised to know that fewer than 20% of your connections receive your status updates on their news feed.

And, because the news feed shows on a continuous stream, ‘receiving  your status update’ does not guarantee it will be seen or read.

Getting Tuned Out

Whether for personal, business, political, religious, humor, or other reasons, your ‘friends’ may change your relationship to ‘don’t show in news feed’. There is no indication or notification from your view; you have just been ‘muted.’

Facebook Goes Cha Ching!

The goal for Facebook is to make money. On a personal post, you can click the PROMOTE button, and pay for additional viewership for $6.95. Your post will remain more prominent in the newsfeed, delivering you more readers. The statistics are inexact. After the promotion (2-3 days), you will see a couple of notices, announcing something like this:

  • Organic views: 14%
  • Paid views: 86%

Problem is, the statistics don’t give you a raw number, from which to calculate exact numbers. You cannot determine what the numbers are.

Business Pages use a different term called BOOST. You are offered a couple of ways to reach a larger audience. You can reach people who are friends of those who LIKE your page... or reach more people by choosing a customized set of demographics.

You can select a budget up to $30 per BOOST… In advance of the campaign, you will be able to see a range of how many additional people will receive your post.

And, after the campaign is completed, you will see detailed statistics. including:

  • The additional people who see your message by PAID REACH.
  • Their ENGAGEMENT: How many people CLICK or LIKE the message.
  • And the ORGANIC REACH.

You will also receive messages suggesting that you pay to BOOST your message, again.

Paid visibility on Facebook is an inexact science.

One thing is clear… having 2000 friends, or 2000 likes on your business page, doesn’t guarantee that you’ll have nearly that many people who see or read your public messages.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog