Tag Archives: bride

The reason you’re not getting click-throughs: Improve your listing – Part 8

bridal directory listingA wedding directory hyperlink to your website may receive a click-through, if:

  • You’ve bought a listing.
  • You’ve composed and organized its copy and images well.
  • The link is addressed correctly.
  • You have a website.
  • You created a link to the website, in your listing.

As I put directory listings under-the-microscope, to fine tune them, sometimes I have to scratch my head. In this case, I had to back to the Bridal Spectacular rate card, feeling sure I missed something.

You see, I came across some listings that did not have a link to their company website. Could it be that the company didn’t have a website? Or was their a listing option that didn’t include a link.

The least expensive option is the LINK ONLY choice, which includes:

Your company name, phone number, and web link 

I went back to listings and found a significant number of businesses without a link. I copied and pasted their business name into Google, and ran a search. Sure enough, with each search, I found a result for that business. I stopped after about six tries (all found a website).

Don’t expect the bride to do what I did

She will bypass your listing and click on a competitor’s listing-link.

All advertisers have the access to modify their listings. This isn’t your listing, is it? If you haven’t checked it already, maybe now is the time.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Thrifty or Cheap? – Improve your directory listing – Part 6

cheap

Thrifty or Cheap?

Hopefully, this blog post isn’t about your listing. And if it is about your listing, you’re going to thank me. This will only hurt for a minute.

What Brides Do When Planning (an abbreviated list)

  • Some start idea hunting even before they are engaged. It trains their visualization skills.
  • They attend a bridal show and make appointments with cool wedding vendors.
  • They visit website directories, read listings, and make some requests for information.

Here’s the thing… They are far more likely to click on a link to your website than call you in the evening, or at the office (while they are stealing time from the boss).

Let’s face it, if you have a life, you’re not working at the office after 7 or 8pm. You do have a life don’t you?

If you bought a bottom-of-the-rate-card listing on the BridalSpectacular.com wedding directory, your site doesn’t have a link to your website.

Go Directly to the Back of the Line

By failing to buy a listing with a hyperlink, you have decreased the chances of the bride making an inquiry, drastically. She will likely click on every other link in your category before she searches for your website.

Did you really think she was going to call your business and leave a message before looking at your website? REALLY?

What were you thinking? Upgrade your listing, today! 

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog