Tag Archives: Bridal Spectacular

Big Bridal Shows vs Boutique Bridal Shows- Cattle Calls? Really?

It’s funny that producers of boutique or small bridal shows like to refer to large bridal shows as ‘Cattle Calls’ .  As a producer of both large and small bridal shows, we work to make sure all our bridal shows are what the bride is looking for and make sure we deliver the quantity and quality of brides the vendor needs to meet.

610-cattle-callMany small shows fall short of serving what the bride is really looking for which is a variety of vendors to choose from in every category.   Surveys show that brides who attend small shows often leave disappointed because they don’t feel they were able to find everything they need.  When we hold our boutique event, we still strive to make sure there are enough vendors for the brides to interview multiple vendors and compare information.

From the vendor aspect, while small show producers claim you will have a better opportunity to talk to each bride at a small show, not every bride is going to book your  service or product.  If it’s a 300 bride show and 25% of the brides are interested in your service you may have 50 leads.  At a large show of 1,200 brides, if 25% of the brides are interested in your service, then 300 brides could be qualified leads.   Finding time to talk to the brides that are qualified as a lead at a large show is a technique the vendor must master.  Talking to every bride at a small show does not guarantee the brides are qualified and need your service.

Our large shows held over 2 days, are laid out in an organized fashion so the brides can shop in comfort, see a fashion show, see decor trends and  collect information.  For over 22 years, we have been chosen as  the  best bridal show in town by both vendors and brides.   Smaller shows are held in only 4 or 5 hours which does not always make for a time frame that allows the bride to shop, go home and come back to make important decisions.  Giving them coupons to force an at show decision may help close the deal, but will not sway every bride.

Whether its our large two day show or our boutique event, we work to get our list available in a week or less.  It’s much easier to produce a lead list in less than a week when there are only 300 brides.  When you have over 1,000 brides and want to make sure duplicates are weeded out, it will take longer.

Some show producers, also like to say they have a more qualified bride, yet many of those shows are free or cheap.  How does that make for a more qualified bride?  For 22 years we have used tried and true methods including not giving away a ton of free tickets, to make sure we bring in the most qualified group of brides possible, not just ‘lookie lous’ walking through a hotel who need something to do.  Only brides are allowed to register and they only get to register once, and if they do manage to register more than once, we weed out the duplicates.

For more than 22 years we have designed ALL our shows to keep the bride and vendors in mind.  But first and foremost if we did not give the brides what they want, they would not come to our shows in such large numbers.  We continue to understand that providing the wedding professional with a large group of qualified prospects is crucial and that is our first priority.

Since we produce both types of shows, we find it totally unneccessary and un-professional to call any type of show names.  They all serve a vital purpose in bringing brides and vendors together.

cattle call

n. Informal

An audition in which a large number of often inexperienced actors or performers try out.

The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.

A bridal show:   An event in which a large number of inexperienced brides come to find out how to plan their wedding.  “Is this a bad thing?”

Our next big show is right around the corner and so is our boutique event.  Find dates at BridalSpectacular.com

Five Tips To Promote Your Presence at The Next Bridal Show?

Bridal show season is coming and you have signed up to exhibit in one or more bridal shows.

  • “You may be asking, Why do I need to promote that I’m going to be at a bridal show?
  •  Isn’t it the show producers job to promote the show?”

Bridal Show Booth

A quality bridal show producer is already promoting the event, they generally advertise in multiple ways to make sure they bring the brides in, but you can increase the chances that the brides will want to stop at your booth!

Here are 5 tips that will help  brides want to find you at the show:

1.  Email, mail, or call your brides and let them know your booth # at the show and invite them to stop in at your booth.  Why?  Because if a prospect stops in at your booth hears other brides talking about booking you it reinforces that booking you is a good decision.  If they are not already booked with you, they will appreciate the invitation and enjoy another opportunity to talk to you face to face in a fun environment.

2. Maximize your social media:  Facebook, Pinterest, Linkedin, Instagram and Twitter your booth #, show information, how to buy tickets and invite them to come see you for either a special gift, added value offer or discount if they book within in a defined period after the show. Ask the show producer if they have a badge designed for using on social media that you can share.

3.   A couple of weeks out put a message on your voice mail that tells brides where they will find you on the weekend of the show. If you have a retail location, put out show promotional material and posters with your booth # on it.

4.  Text message your prospects  the day before the show inviting them to stop at your booth while enjoying the show.  Create a game, drawing, or promotion that is only for your invited guests that will encourage them to stop at your booth.

5.  Plan your booth design well in advance, contact other vendors who are participating in the show for help with decor to make your booth stand out against the competition.  Brides are attracted to color, lighting and visions of what her wedding could look like. Contacting other vendors before the show gets them talking to their brides about meeting you too.

Inviting your brides will not only help increase attendance at the show, but your brides will be grateful that you invited them to an event that will be so helpful in planning her wedding.  Don’t get trapped in negative thoughts like, if I invite my bride she might meet my competition.  Have confidence that you have increased your reputation with the bride as an authority in the industry and firmed up her decision to hire you!

Wishing you much success at your next Bridal Show!

Debra Hansen
Show Producer
The Bridal  Spectacular

How long ago was Bridal Spectacular?

bridal show follow upJust one month since you got your leads-list. Sizzling hot leads.

The questions are:

  • How many emails have you sent?
  • How many postcards have you sent?
  • Phone calls…?
  • Did you send any texts?
  • How many appointments did you make at the show?
  • How many of those appointments were kept?
  • How many appointments have you made since the show?

And the big question… How many sales have you made, so far?

The bridal show takes place over a two-day period, but the marketing continues for weeks and weeks. Are your leads still sizzling?

The businesses that do the follow-up, win the sales games.

Are you winning? That would be nice.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog