Tag Archives: Bridal Spectacular

Tips For Getting More Leads at the Winter Bridal Show

The Winter Bridal Spectacular Show is just around the corner and wedding industry professionals have the opportunity to meet with more brides than at any other bridal show in the city. So, do you have a plan in place to capitalize on the thousands of leads that will be walking right in front of your booth? We have a few tips on how to better turn those leads into clients!

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Pre-Show Promotions

There is still time to reach out to brides before the show begins. Consider implementing the following marketing strategies to help gain more brand awareness and drive brides directly to your booth:

  • Send out a pre-show email blast with your booth number and ask brides to stop by and see you. You can also email personal invites with targeted messages and offers or promotions that you will be running during the show.
  • Offer brides a special gift or discount if they come visit your booth.
  • Do posts on your Facebook, twitter, Instagram and other social media channels asking your followers to visit you at the show and include your booth number. You can also run a social media contest or provide an exclusive social media offer for those who stop by.
  • Send half of something of value to attendees before the show, and promise to give the other half when they visit your booth.
  • Be sure to include your booth number on all your pre-show communications, including emails, direct mail, ads, social media and your website.
  • Post the Bridal Spectacular show schedule on your website with a link to sign-up for a special one-on-one consultation.

Bring You’re A-Team

Once brides arrive to your booth, you want to make sure you have the best team onsite to discuss your company and answer questions. Keep the following in mind when it comes to your staff:

  • Have enough staffers on-hand so you are able to speak to as many brides as possible.
  • Bring staffers who truly want to be there — nothing is worse than an unenthusiastic person who doesn’t appear approachable.
  • Consider holding a contest to reward the staffers who bring in the most qualified leads.
  • Be sure to train your staff beforehand and communicate the company’s goals and your expectations of them.
  • Give your staffers regular breaks so they don’t burn out.
  • Make friends with the nearby vendors, and refer attendees back and forth.
  • Bring your top management or the owner to the booth and let the brides know they will be available to all of their questions personally.
  • Don’t hide in your booth or behind the tables! Stand near the aisle to gain more foot traffic and appear more approachable.
  • Try not to sit down in your booth too much, unless you are speaking to brides.

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During the Show

During the show you need to make the most out of it! Sure, you could just stand around hope the brides will come talk to you, but if you are proactive you will generate more leads. Consider implementing these tactics to gain better results:

  • In addition to giving away literature, also get the brides contact information so you can follow-up and send more information afterward.
  • Consider doing a raffle, offer a prize, or special show discount to reward brides for visiting you. This will also help draw more attention to your booth!
  • Put out a candy dish to slow down attendees long enough to engage them.
  • Give your attendees something entertaining and fun to do. You can also do and engaging demo to keep them more interested.
  • Run presentations or videos on large monitors and play music to liven up your booth.

Being proactive and implementing just a few of these tips is sure to turn those leads into clients! Stay tuned for our next blog for tips on the best ways to follow-up with your leads after the show. Good luck and we will see you soon!

What Happens When Wedding Pros Stop Marketing?

What happens when you stop marketing?

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Your company has reached the point where you no longer feel the need to advertise. You have stopped all print, quit doing bridal shows, maybe you’re not even active in social networking any more. You still have a website and that’s all you really need, post a blog here and there and sit back and work the events your venues send you. All’s good right?

Right, you have plenty of business for now. However in the wedding business we are constantly dealing with a completely new group of brides year after year. Referrals will come in for a while but as newer companies market themselves the brides hear about them and not you. In just a few years your excellent branding you may have built up can fade away. It is totally possible that new brides may have never heard of you.

Not advertising this season can mean a year from now you won’t have as many weddings as you have now.

Anyone might want to take a break from time to time, but be careful how long you keep out of the limelight.

Sometimes, the idea of not marketing can be contagious. When you mimic the decision of fellow professionals, are you doing what is best for your company? The people who work at venues come and go, preferred vendor lists can change at the drop of a hat. It’s never wise to put all you eggs in one basket.

To insure that your brand keeps on growing the way you want, stay active! Keep your name and company in the forefront of other vendors and the brides by participating in quality bridal shows, keep a print presence in wedding magazines and on wedding websites. If you pull back too much and are out of site and out of mind beyond your small referring group of friends, you will no longer exist to new brides and newer pros.

Perhaps you feel you can get all the business you want from the venues that refer you, however if all professionals feel that way and only venues do the advertising and exhibiting at shows, shows will cease to exist as they need the variety to fulfil the brides expectations when they attend shows.

You might call it the “circle of life” for weddings. If we all don’t work together to make the wedding planning experience what the brides want and need, the face of the industry will soon change in a way that none of us will like.

Think about the things you did that got you to where you are today…..if you stop doing them will there be a negative impact on your business down the road?

stopadvertisingimagesIt’s not too late to book a marketing package with Bridal Spectacular Events, reaching brides through bridal shows, print and web.

What Type of Bridal Show Follow Up Are You Doing?

After one of our recent bridal shows in Las Vegas, we surveyed the vendors as to how they planned to follow up with the brides they had met.

The options on the survey were:

  • No follow up planned
  • Call them
  • E-mail
  • Mail them

This is what the vendors said they were planning to do for follow-up

Bridal Show Follow up100% said they were going to e-mail the bride

37% said they would call the bride

no one said they would mail the bride!!

 

E-mailing the bride is definitely one of the ways you should follow up.  Just make sure you  design an effective campaign and time it right and don’t over due it. Brides will opt out or unsubscribe if you contant them too many times.  With the amount of spam mail everyone receives, you can’t be sure she will receive the e-mail or will respond to it.

Calling the bride is not always well received.  Today’s brides would prefer a text if you have their cell phone number over receiving a phone call from a stranger.

SEND MAIL!!!   There was a time when our mail boxes were overflowing and junk mail went into the trash.  But check your mailbox, how much mail are you receiving these days?  What do you receive in the mail and what catches your eye?    A bride is looking at everything WEDDING,  if you send her something in the mail  that is in the category that she still needs, she will notice it.  Target the brides you want, on the wedding days you are available, and send a well designed print piece.

Join the Bridal Spectacular in Las Vegas for our next bridal show, The Bridal Spectacular, no one brings in more quality brides than we do.