Tag Archives: bridal show follow up

Tips For Creating a Successful Post-Show Campaign

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With another successful Bridal Spectacular Show in the books, it’s now time for you to turn all of those fantastic leads into clients — and, we have a few post-show tips to help you create a successful post-show campaign.

Set Priorities

After you had the opportunity to speak with various couples during show, you should have a good idea of which ones are your best leads. Segment your leads into different categories of importance, such as hot, medium and cold. First begin following-up with your hot leads and once you have been able to connect with them, you can then move on to the medium and cold leads.

Follow-Up in a Timely Matter

Now that you have determined which couples to begin following up with, it is essential to contact them in a timely matter while you are still fresh in their mind. Whether it’s an email or phone call, a quick response is a great way to help your company stand out from competitors, who may take several weeks to follow-up with couples.

Be Unique and Professional

Just as you put time and effort into creating a unique and professional quality booth to help you standout at the show, you want to put the same effort into creating a great follow-up piece.

Consider mailing a small gift with a personal letter congratulating the couple and request an in-person meeting to further discuss ideas for their big day. If you can’t send a direct mail piece, then you can send a creative email personalized for each couple that also requests an in-person meeting. Also, be sure to use a professional email address, as opposed to a Yahoo or Gmail account. Yahoo and Gmail do not allow bulk e-mails to lead lists, so your efforts will be wasted if you distribute out this way. If you do not have a professional e-mail, hire someone to create one for you!

Create Various Touch Points

The more a couple hears and sees your company’s name, the more they will remember you. In your post-show plan, be sure to include multiple communication touch points with the couple. For example:

  • Send an email blast thanking everyone for visiting you at the show. Keep in mind that emails may go to spam or brides may not read them, so it’s important that you don’t rely entirely on this method.
  • Call your hot leads personally thanking them for speaking with you and request an in-person meeting.
  • Send postcard and/or packet with more information and invite them to your next open house.

Don’t Forget the Call-to-Action

However you choose to follow-up, it is always a good idea to include a bold and compelling message (such as a limited-time offer to book by a certain date) and a strong call-to-action. You can even offer couples an incentive to meet with you in-person, such as a $20 gift card. This will increase the response rate immensely.

Track Your Progress

Be sure you have a way to track all of your leads so no one is accidentally forgotten. In your marketing database or in a spreadsheet, keep track of how many times you have reached out to a couple and how you communicated with them. Trying a different form of communication may produce better results.

Remember, persistence is key! If you don’t hear back right away, don’t give up. Depending on what planning stage the couple is in, you can send a special offer a few months down the road, invite them to a future open house, or even the next Bridal Spectacular Show in January!

Tips for Following-up After the Winter Bridal Show

And that’s a wrap! In just two days, 2,500 brides, grooms, friends and family joined us this past weekend at Cashman Center, making the 2015 Winter Bridal Spectacular Show one of our most successful shows yet.

In our last blog, we provided some great tips to help you gain more clients before and during the show. Now, we are going to share a few post-show practices to help you create a successful follow-up campaign.

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Follow-Up Immediately

It’s imperative to maintain the momentum you’ve built during the show and contact your leads while you are still fresh in their mind. Whether it’s an email or phone call, a quick response is a great way to help your company stand out from competitors who may take weeks to follow-up with couples.

Set Priorities

After you had the opportunity to speak with various couples during show, you should have a good idea of which ones were your best leads. Segment your leads into hot, medium and cold and focus most of your efforts on the hot leads. Then once you have been able to connect with them, you can move on to the medium and cold leads.

Be Original

Just as you put time and effort into creating a unique and professional quality booth to set you apart at the show, you want to put the same effort into creating a great follow-up piece. Consider mailing a small gift with a personal letter congratulating the couple and request an in-person meeting to further discuss ideas for their big day. If you can’t send a direct mail piece, send a creative email personalized for each couple that also requests an in-person meeting.

Reach Brides_Crowd at Show

Have Multiple Touch Points

Repetition, repetition, repetition! The more a couple hears and sees your name, the more they will remember you. In your follow-up plan, be sure to include multiple touch points with the couple. You can begin with a phone, then send an email or text, and perhaps a direct mail piece or packet with more information. Keep in mind that emails may go to spam or brides may not even read them, so it’s important that you don’t rely entirely on this method.

Don’t Forget the Call-to-Action

However you choose to follow-up, be sure to include a bold and compelling message (such as a limited-time offer) and a strong call-to-action and deadline. You can even offer couples an incentive to meet with you in-person, such as a $20 gift card. This will increase the response rate immensely.

Track Your Progress

Be sure you have a way to track all of your leads so no one is accidentally forgotten. In your marketing database or in a spreadsheet, keep track of how many times you have reached out to a couple and how you communicated with them. Trying a different form of communication may yield better results.

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Remember, persistence is key! If you don’t hear back right away, don’t give up. Depending on what planning stage the couple is in, you can send a special offer a few months down the road, invite them to an upcoming open house, or even the next Bridal Spectacular Show!

What Type of Bridal Show Follow Up Are You Doing?

After one of our recent bridal shows in Las Vegas, we surveyed the vendors as to how they planned to follow up with the brides they had met.

The options on the survey were:

  • No follow up planned
  • Call them
  • E-mail
  • Mail them

This is what the vendors said they were planning to do for follow-up

Bridal Show Follow up100% said they were going to e-mail the bride

37% said they would call the bride

no one said they would mail the bride!!

 

E-mailing the bride is definitely one of the ways you should follow up.  Just make sure you  design an effective campaign and time it right and don’t over due it. Brides will opt out or unsubscribe if you contant them too many times.  With the amount of spam mail everyone receives, you can’t be sure she will receive the e-mail or will respond to it.

Calling the bride is not always well received.  Today’s brides would prefer a text if you have their cell phone number over receiving a phone call from a stranger.

SEND MAIL!!!   There was a time when our mail boxes were overflowing and junk mail went into the trash.  But check your mailbox, how much mail are you receiving these days?  What do you receive in the mail and what catches your eye?    A bride is looking at everything WEDDING,  if you send her something in the mail  that is in the category that she still needs, she will notice it.  Target the brides you want, on the wedding days you are available, and send a well designed print piece.

Join the Bridal Spectacular in Las Vegas for our next bridal show, The Bridal Spectacular, no one brings in more quality brides than we do.