Tag Archives: bridal show exhibitor

Tips for Exhibiting at the 2016 Bridal Spectacular “Veils & Vino” Bridal Show

It’s that time again! The 2016 Bridal Spectacular “Veils & Vino” Bridal Show is just around the corner where Las Vegas wedding pros will have the opportunity to meet with more quality brides than at any other bridal show in Las Vegas. Whether you are new or have been exhibiting for years, we have a few tips and reminders to help you get the most out of the show.

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Before the Show

You still have time to connect with brides before the show begins. Consider implementing pre-show promotions to drive brides directly to your booth and give them an incentive to book with you, such as:

  • Send out a pre-show email blast or postcard and ask brides to stop by to see you. You can also email personal invites with a special message or promotion you will be running during the show.
  • Share the Bridal Spectacular show schedule on your website and social media with a link to sign-up for an one-on-one consultation.
  • Post announcements on your social media channels asking your followers to visit you at the show. You can also run a social media contest or provide an exclusive social media offer for those who stop by. Use #BridalSpectacular2016 and #WedPro16 to save your couples $5 off admission.
  • Offer brides a special gift or discount if they come visit your booth.
  • Remember to include your booth number on all your pre-show communications, including emails, direct mail, ads, social media and your website.

Introducing BrideScan

BrideScan is the ultimate free mobile app that helps connect brides and wedding professionals during the bridal show. Brides will no longer misplace your business cards or hand-outs, as all of your information can easily be saved directly to a bride’s phone through the app. Simply follow these steps before the show:

  1. Encourage brides to download the FREE BrideScan App on their phone.
  2. When speaking with them at the show, be sure they scan your vendor badge so they can easily follow-up with you afterwards.
  3. Order your BrideScan Exhibitor Marketing Kit from Bridal Spectacular by August 10, and we will provide you with two BrideScan lanyards, a BrideScan sign and a packet to keep everything together and orgainized for use from show-to-show. Call 702-368-0088 for more information. We will set you up in the BrideScan system and you will receive an email with the information you need to fill out your profile and any special offers you want the engaged couples to see.

Bridescan-App-Ad

Make Your Booth Stand Out

Having a great looking booth with branded signage and handouts is vital to help you look professional and standout to brides. Be sure to create and order any booth materials in advance, including banners, business cards, brochures/handouts, signage, as well as a way to track your booth visitors.

To make it even easier for our exhibitors, Bridal Spectacular has teamed up with local advertising agency, Up All Day Creative Solutions, to provide you with an exclusive discount for custom designed marketing materials to help you get the most out of your show experience. Bridal Spectacular Show exhibitors get up to 50% off on all of your show marketing needs, including:

  • Booth Signage & Backdrops
  • Booth Flyers/Hand-Outs
  • Pre and Post-Show Emails
  • Pre and Post-Show Postcards
  • Social Media Contests

To learn more, please email deidre@upallday.com.

For more great tips on how set up your booth, take a look at the videos below:

Prepare Your Team

Once couples arrive to your booth, you will want to ensure you have the best team onsite to promote your company and answer questions. Keep the following in mind to prepare your team:

  • Arrive early and dress professionally. Allow more time than you think you need for your booth set-up.
  • Give yourself time before the show begins to network with the other exhibitors so you can refer attendees back-and-forth.
  • Have enough staffers on-hand so you are able to speak to as many brides as possible.
  • Bring booth staffers who are excited to be there and engage with the couples.
  • Give your staffers regular breaks so they don’t burn out. Also be sure to wear comfortable shoes.
  • Don’t hide in your booth or behind the tables! Stand (not sit) near the aisle to gain more foot traffic and appear more approachable.
  • Consider holding a contest to reward the staffers who bring the most qualified leads.
  • DO NOT start breaking down your booth until the show is over! The show will end on Saturday at 4pm this year and couples will stay until the very end. If you start breaking down early, you will deter the couples that are there until closing.

During the Show

The show is only two days, so be sure to make the most out of it! Of course, you could just hang out in your booth and hope the brides will come to you, but if you are proactive you will achieve better results. Consider implementing these strategies to generate more leads:

  • Get social with the Millennials! Post photos to your social media sites with couples and/or stream live videos from the show on Facebook Live or Periscope to build buzz around your booth.
  • Consider doing a raffle, offer a prize, or special show discount to reward brides for visiting you. This will also help draw more attention to your booth!
  • Give your attendees something enjoyable and fun to do, like an engaging demo to keep them more interested.
  • Run presentations or video loops on large video monitors and/or play music to liven up your booth.
  • In addition to giving away literature, also be sure to get the brides contact information so you can follow-up and send additional information afterward.

For more tips on the Do’s & Don’ts of selling at Bridal Show, please view the video below:

 After the Show

  • Follow-Up ASAP– It’s vital to maintain the momentum you built during the show and contact your leads while you are still fresh in their mind. Whether it’s an email, mailer or phone call, following-up right away is a great way to help your company stand out from competitors who may take weeks to follow-up with couples.
  • Have Patience- Do not expect all of your bookings to occur right away. Engaged couples come to bridal shows at all points in their planning process.
  • ROI- Keep in mind that this is an investment, and your return on your investment depends on you.

Remember, if you are proactive, bring your top team and implement just a few these tips, your show experience will be more successful, and more importantly, will lead to more business. Good luck and we look forward to seeing you all soon!

Tips For Creating a Successful Post-Show Campaign

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With another successful Bridal Spectacular Show in the books, it’s now time for you to turn all of those fantastic leads into clients — and, we have a few post-show tips to help you create a successful post-show campaign.

Set Priorities

After you had the opportunity to speak with various couples during show, you should have a good idea of which ones are your best leads. Segment your leads into different categories of importance, such as hot, medium and cold. First begin following-up with your hot leads and once you have been able to connect with them, you can then move on to the medium and cold leads.

Follow-Up in a Timely Matter

Now that you have determined which couples to begin following up with, it is essential to contact them in a timely matter while you are still fresh in their mind. Whether it’s an email or phone call, a quick response is a great way to help your company stand out from competitors, who may take several weeks to follow-up with couples.

Be Unique and Professional

Just as you put time and effort into creating a unique and professional quality booth to help you standout at the show, you want to put the same effort into creating a great follow-up piece.

Consider mailing a small gift with a personal letter congratulating the couple and request an in-person meeting to further discuss ideas for their big day. If you can’t send a direct mail piece, then you can send a creative email personalized for each couple that also requests an in-person meeting. Also, be sure to use a professional email address, as opposed to a Yahoo or Gmail account. Yahoo and Gmail do not allow bulk e-mails to lead lists, so your efforts will be wasted if you distribute out this way. If you do not have a professional e-mail, hire someone to create one for you!

Create Various Touch Points

The more a couple hears and sees your company’s name, the more they will remember you. In your post-show plan, be sure to include multiple communication touch points with the couple. For example:

  • Send an email blast thanking everyone for visiting you at the show. Keep in mind that emails may go to spam or brides may not read them, so it’s important that you don’t rely entirely on this method.
  • Call your hot leads personally thanking them for speaking with you and request an in-person meeting.
  • Send postcard and/or packet with more information and invite them to your next open house.

Don’t Forget the Call-to-Action

However you choose to follow-up, it is always a good idea to include a bold and compelling message (such as a limited-time offer to book by a certain date) and a strong call-to-action. You can even offer couples an incentive to meet with you in-person, such as a $20 gift card. This will increase the response rate immensely.

Track Your Progress

Be sure you have a way to track all of your leads so no one is accidentally forgotten. In your marketing database or in a spreadsheet, keep track of how many times you have reached out to a couple and how you communicated with them. Trying a different form of communication may produce better results.

Remember, persistence is key! If you don’t hear back right away, don’t give up. Depending on what planning stage the couple is in, you can send a special offer a few months down the road, invite them to a future open house, or even the next Bridal Spectacular Show in January!

Wedding Industry Professionals Share Their Tips & Secrets for a Successful Bridal Show!

With one of our most successful bridal shows to date in the books, it’s time to begin planning our autumn show! So we ask ourselves, how can we enhance the next show? What did we miss? How can we better reach wedding planning couples? These are things that not only we at Bridal Spectacular always consider, but also vendors should regularly think of to help improve the bridal show experience for your own company.

So, to help all the Las Vegas wedding professionals with ideas and tips, we spoke with a few of Bridal Spectacular’s seasoned vendors to learn about their experience and what their secrets are for a successful bridal show!

Memory Lane Video

John Sanchez and Ricky Gulati from Memory Lane Video participate in both the winter and autumn Bridal Spectacular shows. They said exhibiting at a show has been beneficial because it allows them to better connect with couples and build relationships, “I like to observe physical cues to help me better read what a couple is looking for and make a personal connection with them,” said Ricky.

In addition, they said being at both shows provides a great opportunity to network with other wedding professionals, build more brand awareness, and it also gives them a chance to see couples again when they come back to another show to get even more ideas. And, the proof is in the pudding — the Memory Lane team met a lovely couple, Dan and Veron at a Bridal Spectacular Show and was able turn a casual conversation into a wonderful client. Take a look at their wedding video here:

http://mlvnv.com/hilton-lake-las-vegas-veron-daniel-las-vegas-wedding-videographers/

The Memory Lane Video  Team

John, Ricky & the Memory Lane Team

 

Makeup in the 702

Megan, Owner of Makeup in the 702 participates in all Bridal Spectacular bridal shows. She said taking full advantage of all the promotional opportunities has really helped them gain more exposure and it’s very important to the livelihood of her business, “We take advantage of every opportunity Bridal Spectacular offers, from advertising in Spectacular Bride magazine to participating in the fashion show,” Megan said. “Having a booth and also doing the fashion show has been the best thing for us because it regenerates my girls and solidifies everything we love about working with brides.” She also mentioned that each vendor has their own special secret for a successful bridal show, but one of her favorite things about exhibiting is being able to meet so many brides face-to-face and build great partnerships with the other vendors.

The Ladies of Makeup in the 702

The Ladies of Makeup in the 702

 

Enchanted Florist

Michelle from Enchanted Florist said the winter show is their favorite and always the busiest for them, “A lot of engagements happen during the holidays and brides are more excited and prepared to speak with us in January.” They also do the August show to continue the reach to Las Vegas couples. Michelle added that she prefers to speak to couples in person because they book with the people, “Being able to talk to a couple face-to-face is always better because you are able read them and provide better ideas than you could do over the phone or in a email.” Michelle’s biggest tips for a successful show is to include signage and get good people to staff your booth, as the couples will end up booking off of personality more than anything else. She also mentioned that they implemented an interactive display at this past show, which was tremendously successful for them!

Michelle and Cat from Enchanted Florist

Michelle and Cat from Enchanted Florist

 

Reflection Bay Golf Club

Justine Jackson, the Event Sales Director for Reflection Bay Golf Club said they also participate in all shows. In addition, she said Reflection Bay advertises on the Bridal Spectacular website and in Spectacular Bride Magazine because it’s been worth the investment. “We advertise in all places and do all shows because people are visual and we’ve seen a better ROI doing so.” Justine’s tip for vendors at the show is to use your resources, “This is a great community and everyone is willing to help you,” she said. “My favorite part is the camaraderie with the other vendors. Just because you don’t get the client, doesn’t mean you don’t get to refer them to another company.”

Justine Jackson from Reflection Bay Golf Club

Justine Jackson from Reflection Bay Golf Club

 

Moxie Studios Photography

Lisa, Owner of Moxie Studio Photography, participates in both the winter and autumn bridal shows and is also an advertiser on the Bridal Spectacular website and Spectacular Bride Magazine. She said her favorite part of participating in the shows is being able to speak with couples face-to-face, as she gets better results in person. Her biggest tip for a successful show (especially for vendors that are exhibiting for the first time) is to “make a wow” and leave a really great first impression!

Lisa, Owner of Moxie Studio Photography

Lisa, Owner of Moxie Studio Photography

 

Thank you to all the amazing wedding professionals for sharing your great tips and personal experience with us and with your fellow vendors!