Tag Archives: bridal show

Thrifty or Cheap? – Improve your directory listing – Part 6

cheap

Thrifty or Cheap?

Hopefully, this blog post isn’t about your listing. And if it is about your listing, you’re going to thank me. This will only hurt for a minute.

What Brides Do When Planning (an abbreviated list)

  • Some start idea hunting even before they are engaged. It trains their visualization skills.
  • They attend a bridal show and make appointments with cool wedding vendors.
  • They visit website directories, read listings, and make some requests for information.

Here’s the thing… They are far more likely to click on a link to your website than call you in the evening, or at the office (while they are stealing time from the boss).

Let’s face it, if you have a life, you’re not working at the office after 7 or 8pm. You do have a life don’t you?

If you bought a bottom-of-the-rate-card listing on the BridalSpectacular.com wedding directory, your site doesn’t have a link to your website.

Go Directly to the Back of the Line

By failing to buy a listing with a hyperlink, you have decreased the chances of the bride making an inquiry, drastically. She will likely click on every other link in your category before she searches for your website.

Did you really think she was going to call your business and leave a message before looking at your website? REALLY?

What were you thinking? Upgrade your listing, today! 

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Bridal Show Follow-Up: Official Guilt Trip

Chocolate: Another potential guilt trip

Chocolate: Another potential guilt trip

If you exhibited in Veils, Tails & Cocktails, this past Friday, you now have access to all the hot leads from the event.

This isn’t just a nickname, these leads reflect opt-in choices by brides, indicating what products and services they are seeking. If the bride is at the beginning of her engagement, she is likely looking for most everything. If her wedding day is nearer, she may be looking for fewer services.

Right or wrong, statistically, brides generally are not looking for videographers, early in the wedding planning process. They look closer to their wedding day.

So, if you’re a videographer, and you download the hot leads, you can predict, more exactly, which brides have more urgency to buy a service such as yours. If they are looking for a videographer and their wedding day is, for example, within 120 days, Voila!, you have a SIZZLING lead.

So here’s the deal… Don’t tell anyone that ‘I don’t do leads!’ There is money on the table and it is either yours or it will belong to someone else.

It’s the old game of musical chairs. The music has stopped. Stand around long enough, and you’ll be left without a chair.

You’re not standing around, are you?

Andy Ebon

 

 

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

The Show is next Friday: Start your follow up plan, TODAY!

emailOne of the most common reasons for exhibitor failure is beginning follow up with brides, after the show.

It would seem logical to do post-show follow up… well, post-show. That is both true and false.

Whether you use postcards, letters, emails or telemarketing, it’s the preparation that determines the degree of success. Many brides are not quite ready to make a buying decision on the day of bridal show, often because they are overwhelmed.

However, if you are ready to follow up, immediately after the show, you gain a tremendous advantage. There are several key points to successful follow up.

  • A message or messages that are consistent with your appeal at the show.
  • Make your message personalized.
  • Use a customized landing page on your website, tied to the bridal show.
  • Don’t let time slip away. Follow up promptly.

The scariest part is that as many as 90% of wedding show exhibitors don’t follow up at all. And many of the rest, don’t do it well.

That is an opportunity for you!

Your success in Veils, Tails, and Cocktails doesn’t just happen at the show. The bigger success happens immediately after the show. That is… if you develop a follow up plan and implement it, succinctly.

You still have some time, if you get on it, today!

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog