Tag Archives: advertising

Why Companies Should Still Use Print Advertising

Marketing is a crucial component for every type of business, especially in the wedding industry. With so many competitors in the Las Vegas wedding market and couples continuously searching for their perfect vendors, advertising is one of the most valuable tools to help set your company a part from the others.

Though, there’s one question that has been buzzing around for quite a few years now — is print advertising dead? With the rapid surge of online and social media coupled with the lower costs, many businesses have completely shifted to digital marketing. However, print advertising still upholds its place as a proven and necessary component to help a company establish and maintain its brand. So, next time you’re considering launching a new marketing campaign, be sure to keep the following in mind:

Why Companies Should Still Use Print Advertising

Print Reaches Your Target Market

Specialty/niche publications, like wedding magazines, offer advertisers a loyal customer base. By leveraging the data and demographics publications are able to generate, companies can strategically place their brand in the right place and in front of the right audience. Likewise, the individuals who read these magazines are already interested in what your company has to offer, which allows you to reach a target market that may be more difficult to reach online these days.

Print is More Engaging

Although people are constantly online, they have learned to tune out the abundance of online ads. Conversely, people often take their time when they read a magazine, which includes the ads. Despite what businesses may think, there is still something to be said about a bride who can lie on the couch while flipping through wedding magazines in search of her favorite dresses and hairstyles!

Print Lets People Unplug

Just as the unplugged trend is making waves in the wedding scene, it’s also making waves at home. Individuals today are constantly on computers and other devices all day long. So when they get home, sometimes they just want to unplug, grab a book or magazine and let their computer eyes take a break!

Fewer Companies are Buying Print Today

With so many companies investing all of their marketing dollars online, magazines are less crowded with print ads. This means there are fewer competitors, your ad will have more room to shine, and you may also be able to get better rates.

Magazine Stack

Print Has Staying Power
Just as quickly as online ads go up; they disappear into cyber space just as fast. Magazines can stay in homes or offices for months and years. Many brides will even keep their favorite magazines as a keepsake or pass it down to the next bride-to-be in the family to help with their wedding planning.

Print is More Trustworthy

Throughout the years, print has still been able to maintain its credibility, unlike its online counterpart. With the overload of popups and banner ads online, it can be overwhelming and somewhat annoying to users. In addition, sometimes just the fear of getting spam or computer viruses is enough to make people hesitant to even click on your ad. You’ll never encounter that problem with a print ad.

As Las Vegas’ longest running regional wedding magazine since 1991 with a print circulation of 38,000 and 4,000 digital readers, Spectacular Bride Magazine can help you reach your target market at prices every business can afford. Please visit SpectacularBride.com for details and more information.

 

 

Wedding Industry Professionals Share Their Tips & Secrets for a Successful Bridal Show!

With one of our most successful bridal shows to date in the books, it’s time to begin planning our autumn show! So we ask ourselves, how can we enhance the next show? What did we miss? How can we better reach wedding planning couples? These are things that not only we at Bridal Spectacular always consider, but also vendors should regularly think of to help improve the bridal show experience for your own company.

So, to help all the Las Vegas wedding professionals with ideas and tips, we spoke with a few of Bridal Spectacular’s seasoned vendors to learn about their experience and what their secrets are for a successful bridal show!

Memory Lane Video

John Sanchez and Ricky Gulati from Memory Lane Video participate in both the winter and autumn Bridal Spectacular shows. They said exhibiting at a show has been beneficial because it allows them to better connect with couples and build relationships, “I like to observe physical cues to help me better read what a couple is looking for and make a personal connection with them,” said Ricky.

In addition, they said being at both shows provides a great opportunity to network with other wedding professionals, build more brand awareness, and it also gives them a chance to see couples again when they come back to another show to get even more ideas. And, the proof is in the pudding — the Memory Lane team met a lovely couple, Dan and Veron at a Bridal Spectacular Show and was able turn a casual conversation into a wonderful client. Take a look at their wedding video here:

http://mlvnv.com/hilton-lake-las-vegas-veron-daniel-las-vegas-wedding-videographers/

The Memory Lane Video  Team

John, Ricky & the Memory Lane Team

 

Makeup in the 702

Megan, Owner of Makeup in the 702 participates in all Bridal Spectacular bridal shows. She said taking full advantage of all the promotional opportunities has really helped them gain more exposure and it’s very important to the livelihood of her business, “We take advantage of every opportunity Bridal Spectacular offers, from advertising in Spectacular Bride magazine to participating in the fashion show,” Megan said. “Having a booth and also doing the fashion show has been the best thing for us because it regenerates my girls and solidifies everything we love about working with brides.” She also mentioned that each vendor has their own special secret for a successful bridal show, but one of her favorite things about exhibiting is being able to meet so many brides face-to-face and build great partnerships with the other vendors.

The Ladies of Makeup in the 702

The Ladies of Makeup in the 702

 

Enchanted Florist

Michelle from Enchanted Florist said the winter show is their favorite and always the busiest for them, “A lot of engagements happen during the holidays and brides are more excited and prepared to speak with us in January.” They also do the August show to continue the reach to Las Vegas couples. Michelle added that she prefers to speak to couples in person because they book with the people, “Being able to talk to a couple face-to-face is always better because you are able read them and provide better ideas than you could do over the phone or in a email.” Michelle’s biggest tips for a successful show is to include signage and get good people to staff your booth, as the couples will end up booking off of personality more than anything else. She also mentioned that they implemented an interactive display at this past show, which was tremendously successful for them!

Michelle and Cat from Enchanted Florist

Michelle and Cat from Enchanted Florist

 

Reflection Bay Golf Club

Justine Jackson, the Event Sales Director for Reflection Bay Golf Club said they also participate in all shows. In addition, she said Reflection Bay advertises on the Bridal Spectacular website and in Spectacular Bride Magazine because it’s been worth the investment. “We advertise in all places and do all shows because people are visual and we’ve seen a better ROI doing so.” Justine’s tip for vendors at the show is to use your resources, “This is a great community and everyone is willing to help you,” she said. “My favorite part is the camaraderie with the other vendors. Just because you don’t get the client, doesn’t mean you don’t get to refer them to another company.”

Justine Jackson from Reflection Bay Golf Club

Justine Jackson from Reflection Bay Golf Club

 

Moxie Studios Photography

Lisa, Owner of Moxie Studio Photography, participates in both the winter and autumn bridal shows and is also an advertiser on the Bridal Spectacular website and Spectacular Bride Magazine. She said her favorite part of participating in the shows is being able to speak with couples face-to-face, as she gets better results in person. Her biggest tip for a successful show (especially for vendors that are exhibiting for the first time) is to “make a wow” and leave a really great first impression!

Lisa, Owner of Moxie Studio Photography

Lisa, Owner of Moxie Studio Photography

 

Thank you to all the amazing wedding professionals for sharing your great tips and personal experience with us and with your fellow vendors!

 

 

What Happens When Wedding Pros Stop Marketing?

What happens when you stop marketing?

Advertisingstop

Your company has reached the point where you no longer feel the need to advertise. You have stopped all print, quit doing bridal shows, maybe you’re not even active in social networking any more. You still have a website and that’s all you really need, post a blog here and there and sit back and work the events your venues send you. All’s good right?

Right, you have plenty of business for now. However in the wedding business we are constantly dealing with a completely new group of brides year after year. Referrals will come in for a while but as newer companies market themselves the brides hear about them and not you. In just a few years your excellent branding you may have built up can fade away. It is totally possible that new brides may have never heard of you.

Not advertising this season can mean a year from now you won’t have as many weddings as you have now.

Anyone might want to take a break from time to time, but be careful how long you keep out of the limelight.

Sometimes, the idea of not marketing can be contagious. When you mimic the decision of fellow professionals, are you doing what is best for your company? The people who work at venues come and go, preferred vendor lists can change at the drop of a hat. It’s never wise to put all you eggs in one basket.

To insure that your brand keeps on growing the way you want, stay active! Keep your name and company in the forefront of other vendors and the brides by participating in quality bridal shows, keep a print presence in wedding magazines and on wedding websites. If you pull back too much and are out of site and out of mind beyond your small referring group of friends, you will no longer exist to new brides and newer pros.

Perhaps you feel you can get all the business you want from the venues that refer you, however if all professionals feel that way and only venues do the advertising and exhibiting at shows, shows will cease to exist as they need the variety to fulfil the brides expectations when they attend shows.

You might call it the “circle of life” for weddings. If we all don’t work together to make the wedding planning experience what the brides want and need, the face of the industry will soon change in a way that none of us will like.

Think about the things you did that got you to where you are today…..if you stop doing them will there be a negative impact on your business down the road?

stopadvertisingimagesIt’s not too late to book a marketing package with Bridal Spectacular Events, reaching brides through bridal shows, print and web.