The 2015 BSPI National Survey Results are in — Bridal Shows are Paying Off!

The Bridal Spectacular Team recently had the opportunity to attend the 2015 Bridal Show Producers International Conference (BSPI) where they shared fascinating stats and information about vendor’s experiences with bridal shows. BSPI used The Wedding Report to survey 951 wedding industry companies just like yours, examining both vendors that do and do not participate in shows. The survey was comprised of a wide-range of businesses, including photography, venues, hair and make up, florists, DJs and many more as noted in the chart below.

BPSI_Vendors SurveyedOut of the 951 vendors surveyed, the businesses that consistently participated in bridal shows increased their revenue by 10 to 50% — the national average saw an increase of 35%. In addition, companies that attended bridal shows also produced 132% more weddings and generated 94% more income than companies that did not exhibit. Another interesting fact, statistics show that about 34% of couples planning weddings do attend bridal shows during their planning process.

BPSI_132% More Weddings

BPSI_94% More Income

Some vendors even reported that as high as 50% of their business comes from exhibiting in bridal shows, while the smallest percentage still reported they received at least 10% of their business from leads they met a show. So, if your company is not exhibiting, that is up to 50% of potential business that will be going to your competitors instead of you.

What does this mean for ROI? Of those surveyed, companies reported that 1/3 of their annual business comes from leads they met directly at a bridal show. To top it off, the vendors who were proactive and had a great post-show follow-up plan saw 19% of their annual business come from following up with the leads they met at a show.

BPSI_Show ROI

Does your company have a strategic pre and post-show plan in place? The companies that were surveyed certainly do! In addition to attending bridal shows, the below graph shows what these businesses are also doing to supplement their lead generation efforts.

BPSI_Other Marketing Tactics

When evaluating all of this insightful data, it validates that exhibiting at bridal shows not only helps vendors achieve more brand awareness and gain more qualified leads, but also the amount of business and revenue generated from these leads provides a considerable ROI.

When companies coupled a comprehensive marketing plan with consistently exhibiting at bridal shows, the results spoke for themselves. Not only are these companies generating more leads and revenue, but they also giving their competition a run for their money!

As Las Vegas’ longest running regional wedding Bridal Show, Bridal Spectacular can help you reach qualified brides at prices every business can afford. Please visit BridalSpectacular.com for details and more information.

Print is Not Dead And Never Will Be According to Survey

Maybe print took a back seat to social media and the internet for awhile, but it’s totally possible that adults of all ages are turning back to print according to statistics presented by MPA Association of Magazine Media.

Survey states 91% of adults read magazines in the last 6 months. 94% of those adults were under age 35 and 95% of those were under 25.

That means the demographics that the wedding industry is looking for is reading magazines and we know that includes the niche magzines and regional magazines of the wedding industry.

So when you start working on your marketing budget to reach more brides, a well rounded campaign will include print, web and bridal shows.

Source: Association of Magazine Media

Source: Association of Magazine Media

Bridal Spectacular and Spectacular Bride Magazine can help you reach the brides planning a Las Vegas wedding. No one does it better! We reach approximately 2300 brides each year at our shows, 90,000 on our website, 40,000 through our print magazines, and another 60,000 on our Bridal Spectacular Blog. Call us today for more information or visit our website BridalSpectacular.com.

The Importance of Content Marketing

With brides becoming more savvy and more competitors arising everyday, companies have had find more effective ways to reach their target market — this is where content marketing has come into play.

But, what exactly is content marketing? According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to ultimately drive profitable customer action.

Content marketing has been successful because instead of pitching your products or services, you are delivering ongoing, high-quality information to your consumers instead. Regardless of what kind of tactics you are employing, quality content should always play a significant role in each component of your marketing mix. And, if you create your strategy properly, all of these different tactics should work seamlessly together.

Content Marketing

Social Media

With the immense decrease in Facebook’s organic reach, creative content has never been more important. Social Media is not only the perfect way to show off your company’s personality, but also your content. Your posts should be strategic, tailored to fit each social media platform and its respective followers, and provide a high engagement rate. Keep this in mind when creating your social media posts:

  • Create content that’s engaging and shareable
  • People like to feel important, so let them be involved and ask questions
  • Once you have selected your brand voice, stay true to that personality and be authentic
  • If you don’t have the time or can’t think of something compelling to write every day, share other’s content or hire a marketing agency who can do it for you

Blogging

If you don’t have a blog or if it’s non-existent, then you really need to start changing your priorities! A blog will not only increase your SEO, but it will also give your brand more influence, create better customer relationships and drive more traffic to your website. Blogs also provide you additional content to share on your social media channels and in your email marketing. The only catch? People actually read blogs, so make sure your content is well written and thought out, provides relevant information, and stays true to your brand voice.

Emails & Newsletters

Having a robust email marketing strategy is essential these days. But, first things first, you need to build your database. Whether you use an email capture form on your website, hold social media contests, or collect emails at the next Bridal Spectacular Show, you need to give people an opportunity to sign-up first (offering incentives to sign-up is always a plus too!). Then once you have a solid database, be sure to provide your contacts with useful content, rather than just a myriad of sales pitches. Creating good, relevant content is the key to ensure you keep your brides tuned-in and not opting-out. Remember:

  • Opting-in to your email program should be easy to find and sign-up for
  • Send your contacts useful, shareable information
  • Don’t constantly hard sell to your customers

Public Relations

Creating and disseminating a press release is a great way to attract attention to your company that is essentially free. You could write a press release that talks about a seasonal wedding package, a new partnership, or the latest social media contest you’ll be running. Even if some publications don’t pick up your press release, any unique content on the web about your company is always great for SEO. You can also post your press release on your blog and social media channels to gain even more exposure — now are you seeing how everything works seamlessly together?!

Videos

The Millennial Generation has drastically changed the marketing landscape as we once knew it. People no longer have the attention span to watch TV commercials or listen to radio ads. Today, short videos showcasing your brand, valuable tips, or even how you set up for a wedding is the way to go. What’s better, videos can go on almost every social media platform these days and you’re not only limited to YouTube (though having a YouTube channel is still valuable.) Keep the following in mind when creating a video:

  • Keep it short and simple
  • Provide useful, appealing content
  • Think about the problems your brides might face and show how your company can solve those problems

As Las Vegas’ longest running regional wedding magazine and bridal show since 1991, Bridal Spectacular can help you reach your target market at prices every business can afford. Please call (702) 368-0088 for questions and more information.