Category Archives: Print Marketing

What works today for Reaching Brides, Grooms and Engaged Couples?

Advertising Media That Worked 20 Years Ago Won’t Work Today, But There Are Some ways That Still Work To Reach Our Niche Market

Twenty years ago if you wanted to advertise to any segment you ran ads in the newspaper, had a yellow page ad and if you had the budget you promoted your company on radio and television! The internet was just getting started, Bridal Magazine and bridal shows were building their popularity.

Fast forward twenty years newspapers no longer reach the age groups that are getting married, yellow pages have been replaced by internet searches, radio has mostly been replaced by Spotify and Pandora and television media is either too expensive or simply not relevant to the generations that use Netflix to watch movies instead of network TV.

Yes engaged couples can search for their wedding professionals on the internet, but they don’t want to make final decisions until they have also met with you and seen your company name in other places too.  That is why bridal shows, wedding expos and bridal magazines are still high on the list of how couples will determine who they want to do business with.

Have you found your business slowing down? Think back to what used to work for you. Did you make the decision some time back to put all your cards in the internet?  If that is working for you great, but things will continue to change and today’s couples want an experience. They are still reaching both local wedding magazines and national magazines to get their ideas and look for wedding resources to confirm what they see online. It is the rare couple that will decide to hire you just because of your great reviews online. Bridal shows have stood the test of time because the interaction they provide between you and your prospective clients is vital to them making decisions.

Will any bridal show do?  How about any local magazine?  The new kid on the block might be fine and then again they might not. If they have never done a show before in Las Vegas, they may not know how much they have to spend to reach the maximum amount of couples you need to be successful.

Bridal Spectacular has been producing  bridal shows since 1991. There is no other wedding show in Las Vegas like the Bridal spectacular . Our pulse has been beating for 27 years and has the wisdom and experience to stand the test of time
Hailed as the leading bridal shows in the Nevada, Bridal Spectacular is not your typical bridal show! We have been honored with 10 international awards including Best Fashion Show and Best Advertising Promotions. No other bridal show offers as many options, inspiration and style as The Bridal Spectacular for you and the bride!

We invite you to join us for our upcoming shows at brand new and exciting venues!  The Rio All-Suite Hotel for the January 20 & 21 show and the South Hall facing Swenson at the Las Vegas convention Center July 20 & 21, 2018. Visit our Website advertising page to request more info.  Spectacular Bride Magazine, our annual publication with Quarterly issues goes to print again Jan 1 and will be available at the January show.  Deadline to join us with your print ad is December 20.

We look forward to your call at 702-368-0088

 

Print is Not Dead And Never Will Be According to Survey

Maybe print took a back seat to social media and the internet for awhile, but it’s totally possible that adults of all ages are turning back to print according to statistics presented by MPA Association of Magazine Media.

Survey states 91% of adults read magazines in the last 6 months. 94% of those adults were under age 35 and 95% of those were under 25.

That means the demographics that the wedding industry is looking for is reading magazines and we know that includes the niche magzines and regional magazines of the wedding industry.

So when you start working on your marketing budget to reach more brides, a well rounded campaign will include print, web and bridal shows.

Source: Association of Magazine Media

Source: Association of Magazine Media

Bridal Spectacular and Spectacular Bride Magazine can help you reach the brides planning a Las Vegas wedding. No one does it better! We reach approximately 2300 brides each year at our shows, 90,000 on our website, 40,000 through our print magazines, and another 60,000 on our Bridal Spectacular Blog. Call us today for more information or visit our website BridalSpectacular.com.

Why Companies Should Still Use Print Advertising

Marketing is a crucial component for every type of business, especially in the wedding industry. With so many competitors in the Las Vegas wedding market and couples continuously searching for their perfect vendors, advertising is one of the most valuable tools to help set your company a part from the others.

Though, there’s one question that has been buzzing around for quite a few years now — is print advertising dead? With the rapid surge of online and social media coupled with the lower costs, many businesses have completely shifted to digital marketing. However, print advertising still upholds its place as a proven and necessary component to help a company establish and maintain its brand. So, next time you’re considering launching a new marketing campaign, be sure to keep the following in mind:

Why Companies Should Still Use Print Advertising

Print Reaches Your Target Market

Specialty/niche publications, like wedding magazines, offer advertisers a loyal customer base. By leveraging the data and demographics publications are able to generate, companies can strategically place their brand in the right place and in front of the right audience. Likewise, the individuals who read these magazines are already interested in what your company has to offer, which allows you to reach a target market that may be more difficult to reach online these days.

Print is More Engaging

Although people are constantly online, they have learned to tune out the abundance of online ads. Conversely, people often take their time when they read a magazine, which includes the ads. Despite what businesses may think, there is still something to be said about a bride who can lie on the couch while flipping through wedding magazines in search of her favorite dresses and hairstyles!

Print Lets People Unplug

Just as the unplugged trend is making waves in the wedding scene, it’s also making waves at home. Individuals today are constantly on computers and other devices all day long. So when they get home, sometimes they just want to unplug, grab a book or magazine and let their computer eyes take a break!

Fewer Companies are Buying Print Today

With so many companies investing all of their marketing dollars online, magazines are less crowded with print ads. This means there are fewer competitors, your ad will have more room to shine, and you may also be able to get better rates.

Magazine Stack

Print Has Staying Power
Just as quickly as online ads go up; they disappear into cyber space just as fast. Magazines can stay in homes or offices for months and years. Many brides will even keep their favorite magazines as a keepsake or pass it down to the next bride-to-be in the family to help with their wedding planning.

Print is More Trustworthy

Throughout the years, print has still been able to maintain its credibility, unlike its online counterpart. With the overload of popups and banner ads online, it can be overwhelming and somewhat annoying to users. In addition, sometimes just the fear of getting spam or computer viruses is enough to make people hesitant to even click on your ad. You’ll never encounter that problem with a print ad.

As Las Vegas’ longest running regional wedding magazine since 1991 with a print circulation of 38,000 and 4,000 digital readers, Spectacular Bride Magazine can help you reach your target market at prices every business can afford. Please visit SpectacularBride.com for details and more information.