Category Archives: Social Media

Facebook Updates Protocol

Facebook status updateFacebook doesn’t share your status updates with 100% percent of your friends anymore. It’s generally less than 20%, and yet we often do even more damage to our own visibility… particularly, those of us who use our personal pages for both business and personal messages.

Here’s a list of considerations you should riffle through, before making your next Facebook status update.

  1. What’s the reason for your update? – Is it humor? Are you sharing important information for life? Nobody cares where you ate for lunch or what you ordered… nor do want a picture of it. Unless it is the most incredible and beautiful concoction you’ve ever seen or tasted, AND you have the recipe handy, it’s a non-starter.
  2. How many times have you updated, today? – If it’s more than a handful of times, then you’re not really cut out for Facebook. You’re more of a Twitter user. Likely you have a Twitter account… maybe it’s time to use it.
  3. Who are your friends? Are they real friends, college buddies, business peers, clients, prospects, your 15-year old nephew. Do these people know that you dressed up like it’s halloween and danced on a table top?  Not everybody needs to know your go-go/costume tendencies.
  4. Don’t ask for emotional support with explaining what it’s all about? Matter of fact, don’t ask everyone who’s a friend to read your most public thoughts. Better idea… call a good friend and hear a human voice.
  5. Are you just thinking out loud? If another person posted the same update, would you snicker?
  6. Do you REALLY think that all your friends need to hear about your Facebook game addiction? Color most of them: Not interested!
  7. Your guilty pleasure may sound ludicrous to the masses. Even posting about a hip/happening TV show is a bad idea if you’re in a different time zone… you become a spoiler. Stick to live national events, such as the Super Bowl.

Random musings are risky business. Those are for your private journal, not public view. Every post should have a purpose.

People judge our communications all the time. People don’t have to unfriend you to make you go away. They can just mute your news feed.

Proceed with caution…

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Twitter followers: What they say about you.

twitterMassive numbers of Twitter followers can look impressive, on first blush. But are they, really?

I reconnected with an old business friend on several social media platforms. He has about 30,000 Tweets, follows roughly 28,000, and has 50,000 followers.

Did I mention this is one of FOUR twitter accounts, for various purposes? The other three are much smaller in connections and activity.

What struck me was the random value of the followers. Many of them had not posted a photo or business logo, let alone complete their profile, or included a website address. Others, riddled with typos.

Why let such people follow you?

I recommend being more discerning about who (people and businesses) you follow, and who (you allow to) follow you.

If you have a business profile for Twitter, it’s highly recommended that the vast majority of people/businesses following you, be industry people/businesses. Conversely, your Twitter handle, profile, and tweets need to be aligned, accordingly.

If you profess to be a wedding professional, and never block random followers, it’s hard to take you seriously. On the other hand, if you manage your Twitter account followers, tweet with care, and focus who you follow, you will develop true connections.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Social Media + Self-Absorption = Online Reputation Implosion

online reputationIt’s common for people to make fun of self-absorbed brides who become ‘bridezillas’. The wedding industry bears some responsibility with headlines, such as “It’s all about you.”

Wedding professionals can sometimes cross-the-line in their own level of self-importance, forgetting they are part of team, serving the bride and groom. And then there is award-winning foolishness, as demonstrated by this short video clip, we witness an online reputation implosion.

Whether we realize it or not, our businesses, and our behavior are on display, constantly. Be it recording, photograph, or videography… there is documentation everywhere.

The wedding officiant in this clip prefers no photography or videography during the ceremony. A point he seems to have failed to discuss with the bride or groom, as well as the photographer or videographer. He creates to the consummate awkward moment.

Your thoughts and comments are welcome.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog