Category Archives: Miscellaneous

Miscellaneous

Have you been mining Fool’s Gold?

“The only constant is change.”

Fool's GoldCertainly a statement we all understand. Yet, we are both attract to, and fear, the new shiny object.

Sometimes it comes in the form of new technology, the latest social media site, or a new purchase to enhance our business. All tempting.

It also arrives in marketing opportunities. The latest publication, the show producer who appears out of thin air… and disappears, just as quickly. The charming new ‘face of the business’, succeed by the ‘even newer face of the business’.

Longstanding business and business relationships are a known commodity, with few flaws. You can depend on the business owner and their support system to deliver what the promise. And if you do your part, that’s usually a winning combination.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Social Media + Self-Absorption = Online Reputation Implosion

online reputationIt’s common for people to make fun of self-absorbed brides who become ‘bridezillas’. The wedding industry bears some responsibility with headlines, such as “It’s all about you.”

Wedding professionals can sometimes cross-the-line in their own level of self-importance, forgetting they are part of team, serving the bride and groom. And then there is award-winning foolishness, as demonstrated by this short video clip, we witness an online reputation implosion.

Whether we realize it or not, our businesses, and our behavior are on display, constantly. Be it recording, photograph, or videography… there is documentation everywhere.

The wedding officiant in this clip prefers no photography or videography during the ceremony. A point he seems to have failed to discuss with the bride or groom, as well as the photographer or videographer. He creates to the consummate awkward moment.

Your thoughts and comments are welcome.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog