Author Archives: lisabridalspectacular

2012 is the Year of the Video.

A recent article in the Boston Globe announced that this year will be a boom year for video. Why? Video is a very social media … more than 85 percent of Americans watch videos online – more than 1.3 billion videos a day. For wedding professionals of all kinds, that’s a statistic not to be ignored.

Whether you’re a hairdresser, a makeup artist, a caterer or a florist who’s looking to build your wedding clientele, video can be part of an integrated marketing plan involving print, visual, and audio methods of message delivery.
Video allows for ease of use. Actually seeing the product in question being demonstrated gives a potential customer to look at things in private. Either they are watching the video at home on their computer or at their desk at lunch time. It’s far less stressful than driving around to several vendors and looking at the same thing over and over again. Video, for lack of a better phrase, is to the point!

Video allows for immediate sharing. Checking out a cake you saw on a caterer’s website or You Tube channel? Want grandma, your sister, your mom and your aunt to take a look at it too? Email the link and in minutes they can “ooh” and “aah” – or give the collective thumbs down in an instant.

Whether we want to admit it or not, a lot of our decisions are made simply on the basis of looks. And so if you are going to create a video for your business remember a few things:

• If you can afford it, hire a professional videographer. Take a look at some of their previous work and see if it is a good fit.
• Let the videographer what image you want to convey. Sophisticated? Kitschy? Dramatic and daring? Let them know before you sign the contract. If you have examples in mind…show them! A lot of conflict and heartache can be avoided if everyone is on the same page.
• When the video is finished and edited, actually view it on the computer to see how it looks, instead of camera playback. It makes a huge difference.

While statistics indicate that video-based marketing appears to the wave of the future, it’s just as important that it is only one aspect of building your bridal business. In other words, diversify!

For a list of local Las Vegas videographers, visit Bridal Spectacular Website.

Print Advertising is Still King When Marketing Your Wedding Business.

Networking, Facebook, Twitter, Linked In, etc. — those are the new buzzwords when it comes to getting the word out about one’s bridal business. However, there is still an old-fashioned mainstay that some bridal vendors are neglecting in this day and age of instant gratification—print advertising.

Bridal Magazines are still read by 85% of all women planning weddings! From the minute they start planning, they either purchase every national magaznine or pick up every regional magazine they get their hands on.

So when considering how, when, and why to advertise your bridal business, think about several things before writing that check to get more bang for your buck – and more clients, too!

  • In your ad, sell benefits to the customers, not features. Let them know what they will get from doing business with you. Award winning cakes? Fast alterations? The tastiest cheese ravioli? That’s what consumers want to know.
  • Use dramatic words. Instead of “pretty,” how about “visually stunning?” Or, instead of “great tasting,” how about “delectable?” Conjure up an image that is irresistible to the consumer.
  • Use color, and get to the point.  Study the competitor, use alternate colors, fonts, and images.  Your ad has to stand out not only from the competition, but the rest of the newspaper page itself. Remember though, make it easy to read. Too much, BOLD, italics, or underlining is a distraction.
  • Finally, remember the all important information such as location, phone number, hours and website.

If you can create an ad that incorporates those ideas along, you’ll more than likely get your bridal business into shape.

To visit the website of Las Vegas’ Spectacular Bride – the Essential Las Vegas Wedding Resource, Click the link.