Author Archives: Andy Ebon

Accent Lighting Makes Your Booth Stand Out

Halogen Trade Show Booth LightsWalking a wedding show is like reading a headline on a print ad or scanning a subject line in an email. You have few second to gain a prospect’s attention. If you miss it, you might not get another chance.

Envision a band on a bandstand or models on the runway… NOW, imagine them in the shadows, or worse, in the dark. Not particularly appealing, are they?

Most photographers and decor companies (to pick just two) understand the importance of lighting specific surfaces in their booth, directly. Photographers often hang images on the pipe and drape and focus attention, there.

Venues, working with decor companies, spotlight a table-setting mockup, making it stand out.

Room Lighting is Not Enough

Hotel Ceiling FixtureWherever the bridal show may be… in a hotel ballroom, a conference center… anywhere, trusting ambient room lighting is risky business. You won’t be in the dark, but you’ll accent and spotlighting will make a stronger impact.

Owning 5 or 6 clip-on trade show booth spotlights is not a huge investment. And it’s not a 1-time investment, either. If you shop around, just a bit, you’ll discover single fixtures run in the $30-80 range, depending on your needs.

Need advice? Ask your bridal show producer how many watts you’ll need for your purpose… Should you use halogen or LED?… Just ask.

Don’t Stand in the Shadows

Don’t let your competition outshine you. Determine what you need and make it happen.

Remember, you’ve only got a few seconds to begin the conversation. Take full advantage of the opportunity.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Twitter followers: What they say about you.

twitterMassive numbers of Twitter followers can look impressive, on first blush. But are they, really?

I reconnected with an old business friend on several social media platforms. He has about 30,000 Tweets, follows roughly 28,000, and has 50,000 followers.

Did I mention this is one of FOUR twitter accounts, for various purposes? The other three are much smaller in connections and activity.

What struck me was the random value of the followers. Many of them had not posted a photo or business logo, let alone complete their profile, or included a website address. Others, riddled with typos.

Why let such people follow you?

I recommend being more discerning about who (people and businesses) you follow, and who (you allow to) follow you.

If you have a business profile for Twitter, it’s highly recommended that the vast majority of people/businesses following you, be industry people/businesses. Conversely, your Twitter handle, profile, and tweets need to be aligned, accordingly.

If you profess to be a wedding professional, and never block random followers, it’s hard to take you seriously. On the other hand, if you manage your Twitter account followers, tweet with care, and focus who you follow, you will develop true connections.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Facebook Status Updates – How many people receive them?

Facebook status updateFacebook has been on an evolutionary, rising  trajectory for quite a while. It has expanded from personal pages to groups to business pages.

Personal pages were once limited to 5000 friends. Now, you can have followers, effectively ending the 5000 person limit.

The biggest change

As a business user of Facebook (personal OR business page), you might be surprised to know that fewer than 20% of your connections receive your status updates on their news feed.

And, because the news feed shows on a continuous stream, ‘receiving  your status update’ does not guarantee it will be seen or read.

Getting Tuned Out

Whether for personal, business, political, religious, humor, or other reasons, your ‘friends’ may change your relationship to ‘don’t show in news feed’. There is no indication or notification from your view; you have just been ‘muted.’

Facebook Goes Cha Ching!

The goal for Facebook is to make money. On a personal post, you can click the PROMOTE button, and pay for additional viewership for $6.95. Your post will remain more prominent in the newsfeed, delivering you more readers. The statistics are inexact. After the promotion (2-3 days), you will see a couple of notices, announcing something like this:

  • Organic views: 14%
  • Paid views: 86%

Problem is, the statistics don’t give you a raw number, from which to calculate exact numbers. You cannot determine what the numbers are.

Business Pages use a different term called BOOST. You are offered a couple of ways to reach a larger audience. You can reach people who are friends of those who LIKE your page... or reach more people by choosing a customized set of demographics.

You can select a budget up to $30 per BOOST… In advance of the campaign, you will be able to see a range of how many additional people will receive your post.

And, after the campaign is completed, you will see detailed statistics. including:

  • The additional people who see your message by PAID REACH.
  • Their ENGAGEMENT: How many people CLICK or LIKE the message.
  • And the ORGANIC REACH.

You will also receive messages suggesting that you pay to BOOST your message, again.

Paid visibility on Facebook is an inexact science.

One thing is clear… having 2000 friends, or 2000 likes on your business page, doesn’t guarantee that you’ll have nearly that many people who see or read your public messages.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog