The Bridal Spectacular Team recently had the opportunity to attend the 2015 Bridal Show Producers International Conference (BSPI) where they shared fascinating stats and information about vendor’s experiences with bridal shows. BSPI used The Wedding Report to survey 951 wedding industry companies just like yours, examining both vendors that do and do not participate in shows. The survey was comprised of a wide-range of businesses, including photography, venues, hair and make up, florists, DJs and many more as noted in the chart below.
Out of the 951 vendors surveyed, the businesses that consistently participated in bridal shows increased their revenue by 10 to 50% — the national average saw an increase of 35%. In addition, companies that attended bridal shows also produced 132% more weddings and generated 94% more income than companies that did not exhibit. Another interesting fact, statistics show that about 34% of couples planning weddings do attend bridal shows during their planning process.
Some vendors even reported that as high as 50% of their business comes from exhibiting in bridal shows, while the smallest percentage still reported they received at least 10% of their business from leads they met a show. So, if your company is not exhibiting, that is up to 50% of potential business that will be going to your competitors instead of you.
What does this mean for ROI? Of those surveyed, companies reported that 1/3 of their annual business comes from leads they met directly at a bridal show. To top it off, the vendors who were proactive and had a great post-show follow-up plan saw 19% of their annual business come from following up with the leads they met at a show.
Does your company have a strategic pre and post-show plan in place? The companies that were surveyed certainly do! In addition to attending bridal shows, the below graph shows what these businesses are also doing to supplement their lead generation efforts.
When evaluating all of this insightful data, it validates that exhibiting at bridal shows not only helps vendors achieve more brand awareness and gain more qualified leads, but also the amount of business and revenue generated from these leads provides a considerable ROI.
When companies coupled a comprehensive marketing plan with consistently exhibiting at bridal shows, the results spoke for themselves. Not only are these companies generating more leads and revenue, but they also giving their competition a run for their money!
As Las Vegas’ longest running regional wedding Bridal Show, Bridal Spectacular can help you reach qualified brides at prices every business can afford. Please visit BridalSpectacular.com for details and more information.