With one of our most successful bridal shows to date in the books, it’s time to begin planning our autumn show! So we ask ourselves, how can we enhance the next show? What did we miss? How can we better reach wedding planning couples? These are things that not only we at Bridal Spectacular always consider, but also vendors should regularly think of to help improve the bridal show experience for your own company.
So, to help all the Las Vegas wedding professionals with ideas and tips, we spoke with a few of Bridal Spectacular’s seasoned vendors to learn about their experience and what their secrets are for a successful bridal show!
Memory Lane Video
John Sanchez and Ricky Gulati from Memory Lane Video participate in both the winter and autumn Bridal Spectacular shows. They said exhibiting at a show has been beneficial because it allows them to better connect with couples and build relationships, “I like to observe physical cues to help me better read what a couple is looking for and make a personal connection with them,” said Ricky.
In addition, they said being at both shows provides a great opportunity to network with other wedding professionals, build more brand awareness, and it also gives them a chance to see couples again when they come back to another show to get even more ideas. And, the proof is in the pudding — the Memory Lane team met a lovely couple, Dan and Veron at a Bridal Spectacular Show and was able turn a casual conversation into a wonderful client. Take a look at their wedding video here:
Makeup in the 702
Megan, Owner of Makeup in the 702 participates in all Bridal Spectacular bridal shows. She said taking full advantage of all the promotional opportunities has really helped them gain more exposure and it’s very important to the livelihood of her business, “We take advantage of every opportunity Bridal Spectacular offers, from advertising in Spectacular Bride magazine to participating in the fashion show,” Megan said. “Having a booth and also doing the fashion show has been the best thing for us because it regenerates my girls and solidifies everything we love about working with brides.” She also mentioned that each vendor has their own special secret for a successful bridal show, but one of her favorite things about exhibiting is being able to meet so many brides face-to-face and build great partnerships with the other vendors.
Michelle from Enchanted Florist said the winter show is their favorite and always the busiest for them, “A lot of engagements happen during the holidays and brides are more excited and prepared to speak with us in January.” They also do the August show to continue the reach to Las Vegas couples. Michelle added that she prefers to speak to couples in person because they book with the people, “Being able to talk to a couple face-to-face is always better because you are able read them and provide better ideas than you could do over the phone or in a email.” Michelle’s biggest tips for a successful show is to include signage and get good people to staff your booth, as the couples will end up booking off of personality more than anything else. She also mentioned that they implemented an interactive display at this past show, which was tremendously successful for them!
Reflection Bay Golf Club
Justine Jackson, the Event Sales Director for Reflection Bay Golf Club said they also participate in all shows. In addition, she said Reflection Bay advertises on the Bridal Spectacular website and in Spectacular Bride Magazine because it’s been worth the investment. “We advertise in all places and do all shows because people are visual and we’ve seen a better ROI doing so.” Justine’s tip for vendors at the show is to use your resources, “This is a great community and everyone is willing to help you,” she said. “My favorite part is the camaraderie with the other vendors. Just because you don’t get the client, doesn’t mean you don’t get to refer them to another company.”
Moxie Studios Photography
Lisa, Owner of Moxie Studio Photography, participates in both the winter and autumn bridal shows and is also an advertiser on the Bridal Spectacular website and Spectacular Bride Magazine. She said her favorite part of participating in the shows is being able to speak with couples face-to-face, as she gets better results in person. Her biggest tip for a successful show (especially for vendors that are exhibiting for the first time) is to “make a wow” and leave a really great first impression!
Thank you to all the amazing wedding professionals for sharing your great tips and personal experience with us and with your fellow vendors!