Have you been mining Fool’s Gold?

“The only constant is change.”

Fool's GoldCertainly a statement we all understand. Yet, we are both attract to, and fear, the new shiny object.

Sometimes it comes in the form of new technology, the latest social media site, or a new purchase to enhance our business. All tempting.

It also arrives in marketing opportunities. The latest publication, the show producer who appears out of thin air… and disappears, just as quickly. The charming new ‘face of the business’, succeed by the ‘even newer face of the business’.

Longstanding business and business relationships are a known commodity, with few flaws. You can depend on the business owner and their support system to deliver what the promise. And if you do your part, that’s usually a winning combination.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

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