Listen and look, to build rapport

ListenFacebook has a particular attraction as a broadcast medium. We often share great photos, private thoughts, interesting and provocative ideas, and trivia, among many other things.

When all we do is SPEAK, we miss the greatest business opportunity offered to us… to listen… to read… to gather information…

… about prospects, peers, potential business associates.

Don’t rush to respond to an inquiry that arrived via email. First, look for the prospect’s Facebook page. Don’t be surprised if key information about a bride, a peer, or a prospect is public, not private.

Are you spying? Not if the information is public…

You may learn preferences about wedding colors, favorite music, how the proposal was made… Many gems that may assist on a first phone call.

Meeting with a professional peer?

Where did they go to college? Do they have kids? Do they love/hate sports? Where did they grow up?

Any of the answers to these questions, and many more, may provide common ground for discussion over coffee or lunch.

Our lives are highly public, so don’t let any of this shock you. Getting to know people is a good idea. It takes away much of the uncertainty in building rapport.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

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