Within the last couple of days, Facebook exploded, in the persona of Amy’s Baking Company Bakery Boutique & Bistro, Scottsdale, Arizona. The fiery owners, Amy and Samy, took their disagreements to the restaurant’s Facebook page to fight it out in the public square.
The restaurant, was recently profiled on an episode of Gordon Ramsey’s Kitchen Nightmares. The owners’ inability to hear reasonable criticism, abuse of employees, and berating of customers caused Ramsey to cut short his role in coaching the Amy and Samy. This was the first time Ramsay terminated a business consultation on the show, in some 100 episodes.
Coverage of this madness reached the top of BuzzFeed with about a million views. Watch the entire 40-minute episode on YouTube to gain a real sense of the extreme nature of the situation. The social media outbreak that followed is similar to what occurs when you throw gasoline on a fire.
Wedding industry businesses are beneficiaries or targets of reviews on social media… Yelp, Twitter, Facebook, WeddingWire, The Knot… and others. Much of the feedback is praiseworthy, some is justified (and measured) constructive criticism, and yet others are outrageous cheap shots.
In the next post, I will outline a series of recommendations for responding, effectively, to social media criticism.
Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog
Regular Contributor – Wedding Marketing Expert
The Knot B2B
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