The reason you’re not getting click-throughs: Improve your listing – Part 8


bridal directory listingA wedding directory hyperlink to your website may receive a click-through, if:

  • You’ve bought a listing.
  • You’ve composed and organized its copy and images well.
  • The link is addressed correctly.
  • You have a website.
  • You created a link to the website, in your listing.

As I put directory listings under-the-microscope, to fine tune them, sometimes I have to scratch my head. In this case, I had to back to the Bridal Spectacular rate card, feeling sure I missed something.

You see, I came across some listings that did not have a link to their company website. Could it be that the company didn’t have a website? Or was their a listing option that didn’t include a link.

The least expensive option is the LINK ONLY choice, which includes:

Your company name, phone number, and web link 

I went back to listings and found a significant number of businesses without a link. I copied and pasted their business name into Google, and ran a search. Sure enough, with each search, I found a result for that business. I stopped after about six tries (all found a website).

Don’t expect the bride to do what I did

She will bypass your listing and click on a competitor’s listing-link.

All advertisers have the access to modify their listings. This isn’t your listing, is it? If you haven’t checked it already, maybe now is the time.

Andy Ebon

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

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