The toughest aspect is: Social Media Marketing is a moving target. Two years ago, Pinterest was in its infancy… now a wedding business without a Pinterest page is a laggard.
Your level of wedding directory listing on BridalSpectacular.com enables you to add a variety of social media icons and links, and embed a video. You don’t have to be involved all 8-10 social media platforms, but if your not on 3-4, you look like you’re two years behind.
For example, if you just show is Facebook, and that’s it… you’re limiting the way a bride may want to find out more about your company.
It’s important to allow a bride to interact with you, the way she wants to.
…. Just sayin’
Wedding Marketing Expert
The Wedding Marketing Blog