Using Images Effectively in your listing – Part 4

The image you insert in a wedding directory listing is a focused representation of your work.

Flora Couture by Floral 2000

Flora Couture by Floral 2000

In most cases, it should be a close-up, demonstrating the setting, design, or detail of your work. For example, if you are a floral designer, it’s better to show a close-up of a wedding bouquet or centerpiece than a distant shot of an entire table. In part, this is necessary because directory listing images are relatively small. So, photos, taken from a distance, don’t tell your story as well.

If someone looked at your photo, and nothing else in your listing, would the know or likely know what you do. For example a beach setting would imply honeymoons or travel. A tightly cropped shot of a bride and groom… could be a photo for almost anybody’s wedding business… and that MAY be the best you can do. BUT, if you can isolate the meaning by your choice of image, by all means, do it.

Check your listing… view other listings.

  • Does your image tell the story well?
  • Are other listings (not necessarily in your category) do a better job?
  • Why?
  • Can you do better?

It’s not a big task to improve your image, but it’s an important one.

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

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