Logos (image files) appear in some, but not all, advertising listings on BridalSpectacular.com.
Logos or images appearing in a listing increase the likelihood that a person viewing it, will be drawn in to read the entire item. This is not opinion. This is web industry research reports, again and again. The same effect take place in blog posts. Those with good headlines and a relevant image(s) draw more readership.
However, as I look closely at the logos in many wedding directories, it strikes me that many of the graphics, could be improved upon.
Recommendation for Logos:
- Breathing room between logo text and edge of the graphic. It’s not uncommon that a logo, on your website, is shown on a background that is the same as the logo. So there is ‘ seamless white space’ surrounding the logo. However, when you place the logo on an advertising site, you may discover that the logo is cropped, tightly, as you see a sharp contrast between the logo image file, and the site background. It is important to expand the border of your logo image, creating some breathing space between its text and image, and the edge of the image file.
- Format of the logo image. Logos should be created in multiple forms for different use. Logos should be produced in both horizontal and vertical formats. Square formats are helpful, too. This is good practice to make certain your logo works in whatever format is offered to you.
- Text Readability. Logos in listings are often smaller than full-size logos from a website. The resize reduction may render certain text unreadable. Script-style fonts are the words offenders when reduced in size. Consider replacing logo sub-text (slogans or 1-line details) with a font, such as Helvetica or Arial, to make it clearly readable in the ad listing, on various size monitors. If you are looking at the ad on a 22″ monitor, it may be easy enough to read. Take a look at it on an 11″ or 13″ laptop or iPad, and see if it logo text can be read, easily. If not, make the necessary adjustments.
These aren’t details. These are basics. Make it easy and appealing for the bride to read your listing and you are more likely to raise the number of click-throughs to your website.
Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog
Reach The Las Vegas Wedding Market 