Link: Rhymes with ‘Don’t make the bride think.” – Your listing – Part 2

Update your link!

Directory links are the rapid path to an inquiry for your business. Or at least they should be.

The ‘code’ for the link to your site ‘hides’ behind the name of your business, aptly underlined to indicate that it is an ‘active hyperlink.’

Most businesses that advertise on BridalSpectacular.com and other wedding website directories provide products and services for events, other weddings.

It’s commonplace to set the directory link to point to the welcome page of your website. That would not be the best linkage.

There are two superior options:

1. Link, directly, to the wedding section of your website. Don’t ask the bride to make even one choice on the welcome page of your website. Take her, directly to Weddings on your side.
2. Create a Landing Page, specifically, as a gateway-welcome page from your directory listing. If you are running 5, 10, or more listings for separate online ads, duplicate the Landing Page and customize that page for each source ad. Customizing the welcome to the particular source (BridalSpectacular.com, Facebook, etc.,) is a way of personalizing the connection between bride (prospective customer) and you.

Taking the anonymity and the indirect path to your wedding information show you as more thoughtful and precise than many competitors.

Don’t believe me? Go to any directory category on any website, and click on a dozen company links. I’ll bet you find that all but a couple of them haven’t made that incremental improvement.

It only takes a couple of minutes to update the link. Take the time.

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog