The primary purpose of a bridal directory listing is to drive click-through traffic to your wedding business website, social media pages, or both.
One of the simplest and most important things you can do is check the outbound links in your listing, to make certain they are working. This rule applies whether you have a listing on BridalSpectacular.com, one of the national brand-name wedding directories, or local Las Vegas wedding directories.
There are several reasons a link may be broken.
- You may have entered it incorrectly, when you set up the listing.
- If a sales rep or clerical assistant entered your listing, they may have made an error.
- Your website is out of commission (hosting issue, automatic payment issue).
- There is clerical, technical, or billing issue with a social media site.
Some directory sites may have tools that indicate if a link is broken. However, you should not make that assumption. You should have a roster of both paid and free listings (i.e. trade association listings) and check them, periodically.
Broken links don’t just aggravate brides, they annoy anyone who uses the internet (that would include you and me).
So please, it’s probably a 15-20 task to check your listings, when you do it. Put in on your maintenance calendar and do it every couple of months.
And before you forget, make your first time, NOW! Then get your oil changed.
Wedding Marketing Expert
The Wedding Marketing Blog
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