Networking, Facebook, Twitter, Linked In, etc. — those are the new buzzwords when it comes to getting the word out about one’s bridal business. However, there is still an old-fashioned mainstay that some bridal vendors are neglecting in this day and age of instant gratification—print advertising.
Bridal Magazines are still read by 85% of all women planning weddings! From the minute they start planning, they either purchase every national magaznine or pick up every regional magazine they get their hands on.
So when considering how, when, and why to advertise your bridal business, think about several things before writing that check to get more bang for your buck – and more clients, too!
- In your ad, sell benefits to the customers, not features. Let them know what they will get from doing business with you. Award winning cakes? Fast alterations? The tastiest cheese ravioli? That’s what consumers want to know.
- Use dramatic words. Instead of “pretty,” how about “visually stunning?” Or, instead of “great tasting,” how about “delectable?” Conjure up an image that is irresistible to the consumer.
- Use color, and get to the point. Study the competitor, use alternate colors, fonts, and images. Your ad has to stand out not only from the competition, but the rest of the newspaper page itself. Remember though, make it easy to read. Too much, BOLD, italics, or underlining is a distraction.
- Finally, remember the all important information such as location, phone number, hours and website.
If you can create an ad that incorporates those ideas along, you’ll more than likely get your bridal business into shape.
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