2012 is the Year of the Video.


A recent article in the Boston Globe announced that this year will be a boom year for video. Why? Video is a very social media … more than 85 percent of Americans watch videos online – more than 1.3 billion videos a day. For wedding professionals of all kinds, that’s a statistic not to be ignored.

Whether you’re a hairdresser, a makeup artist, a caterer or a florist who’s looking to build your wedding clientele, video can be part of an integrated marketing plan involving print, visual, and audio methods of message delivery.
Video allows for ease of use. Actually seeing the product in question being demonstrated gives a potential customer to look at things in private. Either they are watching the video at home on their computer or at their desk at lunch time. It’s far less stressful than driving around to several vendors and looking at the same thing over and over again. Video, for lack of a better phrase, is to the point!

Video allows for immediate sharing. Checking out a cake you saw on a caterer’s website or You Tube channel? Want grandma, your sister, your mom and your aunt to take a look at it too? Email the link and in minutes they can “ooh” and “aah” – or give the collective thumbs down in an instant.

Whether we want to admit it or not, a lot of our decisions are made simply on the basis of looks. And so if you are going to create a video for your business remember a few things:

• If you can afford it, hire a professional videographer. Take a look at some of their previous work and see if it is a good fit.
• Let the videographer what image you want to convey. Sophisticated? Kitschy? Dramatic and daring? Let them know before you sign the contract. If you have examples in mind…show them! A lot of conflict and heartache can be avoided if everyone is on the same page.
• When the video is finished and edited, actually view it on the computer to see how it looks, instead of camera playback. It makes a huge difference.

While statistics indicate that video-based marketing appears to the wave of the future, it’s just as important that it is only one aspect of building your bridal business. In other words, diversify!

For a list of local Las Vegas videographers, visit Bridal Spectacular Website.

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